par
Bowie, David, author.
Numéro de rayon préféré
647.940688 HOS
Date de publication
2017
Format :
Livres
Pertinence:
143749.3438
par
Cockman, Michael.
Numéro de rayon préféré
647.940688 COC
Date de publication
2006
Format :
Livres
Pertinence:
2.7550
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par
Wearne, Neil.
Numéro de rayon préféré
647.940688 WEA
Date de publication
2002
Résumé
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format :
Livres
Pertinence:
109800.6953
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