par
Armstrong, Gary (Gary M.)
Numéro de rayon préféré
658.8 PRI
Date de publication
2012
Format :
Livres
Pertinence:
1.6529
par
Tsiotsou, Rodoula H.
Numéro de rayon préféré
338.4791 22
Date de publication
2012
Résumé
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format :
Ressources électroniques
Pertinence:
0.0408
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par
Holgiun, Mario Mesa.
Numéro de rayon préféré
658.8 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
1.0211
par
Pine, B. Joseph, author.
Numéro de rayon préféré
658.56 PIN
Date de publication
2011
Résumé
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorableand lucrativeimpression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesincluding the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format :
Ressources électroniques
Pertinence:
0.9678
par
Pine, B. Joseph, author.
Numéro de rayon préféré
658.56 PIN
Date de publication
2011
Résumé
More than ten years ago, the seminal book on experience innovation by Joe Pine and Jim Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only on consumer allegiance, but also a more profitable bottom line. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format :
Livres
Pertinence:
0.9553
par
Simos, Theodore E.
Numéro de rayon préféré
658.8
Date de publication
2010
Résumé
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Format :
Ressources électroniques
Pertinence:
50826.8320
par
Winsor, John.
Numéro de rayon préféré
658.8
Date de publication
2010
Résumé
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format :
Ressources électroniques
Pertinence:
1.5953
par
Lawley, Brian.
Numéro de rayon préféré
658.56 22
Date de publication
2009
Format :
Ressources électroniques
Pertinence:
1.6289
par
Kotler, Philip, 1931-
Numéro de rayon préféré
658.8 PRI
Date de publication
2008
Format :
Livres
Pertinence:
1.6924
par
Moutinho, Luiz.
Numéro de rayon préféré
658.8 22
Date de publication
2008
Résumé
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Format :
Ressources électroniques
Pertinence:
0.0945
par
Upshaw, Lynn B., 1947-
Numéro de rayon préféré
658.802 22
Date de publication
2007
Résumé
Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including "Brandweek", "Advertising Age", and the "Journal of Brand Management". He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.
Format :
Ressources électroniques
Pertinence:
0.0516
par
Ruskin-Brown, Ian.
Numéro de rayon préféré
658.8 22
Date de publication
2006
Format :
Ressources électroniques
Pertinence:
1.5690
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