par
Trott, Paul
Numéro de rayon préféré
658.575 TRO
Date de publication
2008
Résumé
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible." "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
Pertinence:
0.1565
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par
Gloor, Peter A. (Peter Andreas), 1961-
Numéro de rayon préféré
658.472 22
Date de publication
2007
Résumé
The book is structured around a series of "lessons" for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R & D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is "cool" and putting that to productive use, whether by a small group of individuals or a large corporation.
Format :
Ressources électroniques
Pertinence:
0.1231
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