par
Heath, Robert L. (Robert Lawrence), 1941-
Numéro de rayon préféré
659.2 22
Date de publication
2009
Résumé
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.
Format :
Ressources électroniques
Pertinence:
1.2002
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par
Heath, Robert L. (Robert Lawrence), 1941-
Numéro de rayon préféré
659.2 22
Date de publication
2006
Résumé
'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
Format :
Ressources électroniques
Pertinence:
0.1474
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