par
Steiner, Sarah K.
Numéro de rayon préféré
302.30285 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
109795.0156
par
Anderson, David W.
Numéro de rayon préféré
658.8 23
Date de publication
2012
Résumé
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format :
Ressources électroniques
Pertinence:
87262.0938
Voir d’autres résultats de recherche
par
Miller, Richard K. (Richard Kendall), 1946- author.
Numéro de rayon préféré
647.940688 23
Date de publication
2013
Format :
Ressources électroniques
Pertinence:
81087.1016
par
Boland, T. (Tom), editor.
Numéro de rayon préféré
331.1 23
Date de publication
2015
Format :
Ressources électroniques
Pertinence:
1149.2865
Numéro de rayon préféré
004.6 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
3.4392
par
Kanopy (Firm)
Numéro de rayon préféré
658.8 STR
Date de publication
2016 2015
Résumé
What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.
Format :
Ressources électroniques
Pertinence:
3.3751
par
Aaker, David A.
Numéro de rayon préféré
658.8 AAK
Date de publication
2011
Format :
Livres
Pertinence:
3.3750
par
Moutinho, Luiz.
Numéro de rayon préféré
338.47910684 STR
Date de publication
2011
Résumé
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format :
Livres
Pertinence:
3.2151
par
Sharples, Liz.
Numéro de rayon préféré
658.7 STR
Date de publication
2014
Résumé
The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Format :
Ressources électroniques
Pertinence:
3.2056
par
Stringer, Carolyn.
Numéro de rayon préféré
658.3 23
Date de publication
2012
Résumé
Targets are an important part of our work life, whether we are setting them or meeting them. Target setting forms part of the budgeting process and the performance management of business units and individuals. Unfortunately the behavioral impacts of target setting on performance are not well understood, and this can lead to serious consequences such as game playing. Target setting is an under-researched area.
Format :
Ressources électroniques
Pertinence:
3.1425
par
Kloppenborg, Timothy J., 1953-
Numéro de rayon préféré
658.4012 23
Date de publication
2012
Résumé
This book is aimed at executive leaders of organizations. Leaders from all organizations will benefit from this book, but especially organizations that may have limited resources and bench strength. This book instructs executive leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects and other work. This book also tells executives who serve as a sponsor or who have a project manager direct report what they need to do at each project stage. Advice is given to the executive who owns the project management competency for the company on utilizing input from customers, employees, and processes. Much of the organization's work is dependent on information technology, and understanding and using information technology as a strategic weapon helps an organization become competitive and effectively implement their business strategies. All of these portfolio and project decisions need to be made based upon both qualitative and quantitative data using reliable analysis methods.
Format :
Ressources électroniques
Pertinence:
3.1302
par
Hitt, Michael A., author.
Numéro de rayon préféré
658.4012 HIT
Date de publication
2017
Résumé
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Format :
Livres
Pertinence:
3.0877
Limiter les résultats de recherche
Affiner par :