par
Ziakas, Vassilios, author.
Numéro de rayon préféré
394.2 ZIA
Date de publication
2022
Format :
Ressources électroniques
Pertinence:
2.1698
par
Davidson, Rob.
Numéro de rayon préféré
658.456 DAV
Date de publication
2006
Résumé
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format :
Livres
Pertinence:
0.2132
Voir d’autres résultats de recherche
par
Foley, Malcolm.
Numéro de rayon préféré
658.456 FOL
Date de publication
2011
Résumé
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of th
Format :
Ressources électroniques
Pertinence:
0.1319
par
Getz, Donald, 1949-
Numéro de rayon préféré
658.456 GET
Date de publication
2013
Format :
Livres
Pertinence:
0.0816
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