par
Egloff, Brian J.
Numéro de rayon préféré
363.69
Date de publication
2019
Résumé
Archaeological heritage conservation is all too often highly conflicted. Economic interests are often at the forefront of management decision-making with heritage values given lesser, if any, consideration, but when heritage places are managed with international principles in mind the sites stand out as evidencing superior outcomes.
Format :
Ressources électroniques
Pertinence:
0.1925
par
Aplin, Graeme.
Numéro de rayon préféré
338.479194 APL
Date de publication
2002
Format :
Livres
Pertinence:
0.1474
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par
Misiura, Shashi.
Numéro de rayon préféré
363.69
Date de publication
2012
Résumé
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examp
Format :
Ressources électroniques
Pertinence:
0.1414
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