par
Munar, Ana María.
Numéro de rayon préféré
338.4791 23
Date de publication
2013
Résumé
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Format :
Ressources électroniques
Pertinence:
0.1195
par
Christou, Evangelos.
Numéro de rayon préféré
338.4791 SOC
Date de publication
2016
Format :
Ressources électroniques
Pertinence:
0.1078
Voir d’autres résultats de recherche
par
Minazzi, Roberta.
Numéro de rayon préféré
338.4791 MIN
Date de publication
2014
Résumé
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format :
Ressources électroniques
Pertinence:
0.0776
Limiter les résultats de recherche
Affiner par :