par
Robinson, Peter, 1979-
Numéro de rayon préféré
338.4791 OPE
Date de publication
2016
Résumé
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits.
Format :
Livres
Pertinence:
50830.6484
par
Morrison, Alastair M.
Numéro de rayon préféré
338.4791 MOR
Date de publication
2013
Résumé
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format :
Ressources électroniques
Pertinence:
0.1543
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par
Pechlaner, Harald
Numéro de rayon préféré
338.4791 TOU
Date de publication
2014
Résumé
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Format :
Ressources électroniques
Pertinence:
0.1508
par
Timothy, Dallen J.
Numéro de rayon préféré
306.4 TIM
Date de publication
2014
Résumé
Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine these tourism trails from a tourism and recreation perspective. This cutting-edge volume is global in scope and discusses a wide range of natural, cultural and developed linear resources for tourism and recreation. The book is suitable for both researchers and students who are interested in cultural heritage-based tourism, recreation and leisure studies, landscape and change, human mobil
Format :
Ressources électroniques
Pertinence:
0.1361
par
Morrison, Alastair M., author.
Numéro de rayon préféré
338.4791 MOR
Date de publication
2019
Résumé
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format :
Livres
Pertinence:
0.1231
par
Gursoy, Dogan
Numéro de rayon préféré
338.4791 COL
Date de publication
2015
Résumé
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Format :
Ressources électroniques
Pertinence:
0.0864
par
Page, Stephen, 1963-
Numéro de rayon préféré
338.4791 PAG
Date de publication
2007
Résumé
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its second edition and has been fully revised with updated statistics and a complete set of brand new case studies. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and de
Format :
Ressources électroniques
Pertinence:
0.0864
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