par
Marvin, Bill.
Numéro de rayon préféré
647.950688 MAR
Date de publication
1992
Format :
Livres
Table of Contents http://www.loc.gov/catdir/toc/onix04/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
Publisher description http://www.loc.gov/catdir/description/wiley033/91029481.html
Pertinence:
3.1755
par
Saville, James.
Numéro de rayon préféré
658 SAV
Date de publication
2002
Résumé
Managing effectively: customer service, continuous improvement, innovation and change
Format :
Livres
Pertinence:
2.7137
Voir d’autres résultats de recherche
par
Armstrong, Gary, author.
Numéro de rayon préféré
658.5 PRI
Date de publication
2021
Résumé
Annotation. This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Format :
Livres
Pertinence:
2.2872
par
Moscardo, Gianna, 1962-, author.
Numéro de rayon préféré
338.4791 MOS
Date de publication
1999
Résumé
Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information. This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems. Making Visitors Mindful offers: Principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory which is easily assessable to managers and that can be used to generate ideas for communications with visitors in many different places.
Format :
Livres
Pertinence:
1.0481
par
Lundberg, Donald E.
Numéro de rayon préféré
647.95 LUN
Date de publication
1993
Format :
Livres
Pertinence:
0.2236
par
Kotler, Philip, 1931-
Numéro de rayon préféré
647.940688 KOT
Date de publication
2003 2002
Format :
Livres
Pertinence:
0.1543
par
Shoemaker, Stowe.
Numéro de rayon préféré
647.940688 SHO
Date de publication
2007
Format :
Livres
Pertinence:
0.1414
par
Saee, John.
Numéro de rayon préféré
647.94068 SAE
Date de publication
2006
Résumé
"This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html
Pertinence:
0.1270
par
Morrison, Alastair M.
Numéro de rayon préféré
647.940688 MOR
Date de publication
2010
Résumé
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format :
Livres
Pertinence:
0.1195
par
Kotler, Philip, 1931-
Numéro de rayon préféré
647.940688 KOT
Date de publication
2006
Résumé
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format :
Livres
Pertinence:
0.1132
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