Numéro de rayon préféré
647.068 23
Date de publication
2015
Résumé
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format :
Ressources électroniques
Pertinence:
84972.6719
par
Metti, M. C.
Numéro de rayon préféré
647.94068 MET
Date de publication
2008
Format :
Livres
Pertinence:
63389.0859
Voir d’autres résultats de recherche
par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2001
Format :
Livres
Pertinence:
63388.4219
par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2010
Résumé
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Pertinence:
63388.3359
par
Reid, Robert D.
Numéro de rayon préféré
647.940688 REI
Date de publication
2006
Résumé
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Pertinence:
63388.3242
par
Bojanic, David C., author.
Numéro de rayon préféré
657.8370688 BOJ
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
63386.2305
par
Reich, Allen Z.
Numéro de rayon préféré
647.940688 REI
Date de publication
1997
Format :
Livres
Pertinence:
54897.5859
8.
par
Oh, Haemoon.
Numéro de rayon préféré
647.950688 HAN
Date de publication
2008
Format :
Livres
Pertinence:
52745.8008
par
Taylor, Derek, 1932-1997.
Numéro de rayon préféré
647.94068 TAY
Date de publication
2001
Format :
Livres
Pertinence:
1.4012
par
Seidel, Paul.
Numéro de rayon préféré
TR DVD 380.14591 UPS
Date de publication
2008
Résumé
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format :
Autre
Pertinence:
0.7962
par
Powers, Thomas F.
Numéro de rayon préféré
647.940688 POW
Date de publication
1997
Format :
Livres
Pertinence:
0.1768
par
Bowie, David, author.
Numéro de rayon préféré
647.940688 HOS
Date de publication
2017
Format :
Livres
Pertinence:
0.0913
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