par
Buttle, Francis.
Numéro de rayon préféré
658.812
Date de publication
2004
Résumé
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format :
Ressources électroniques
Pertinence:
85044.2109
par
Cole, Kris, author.
Numéro de rayon préféré
658.302 COL
Date de publication
2013
Résumé
Kris Cole throws light on the gap between theory and practice in the fifth edition of 'Management: theory and practice'. She explains management theory in everyday language, and puts it in a context that makes it easy to understand. This resource will help you develop the vocabulary you need to communicate effectively with colleagues and equips you with models and frameworks to tackle management challenges. In addition it will enable you to strengthen your hard skills, like managing poor performance, being more directive and solving problems permanently.
Format :
Caractères normaux
Pertinence:
85040.3359
Voir d’autres résultats de recherche
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 MAN
Date de publication
2009 2008
Résumé
Not only descibes management theories but also includes many practical examples and cases which illustrate the theories in action. Rolf Bergman, Ian Stagg from Monash University, Australia.
Format :
Livres
Pertinence:
85036.2500
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 ROB
Date de publication
1999
Format :
Livres
Pertinence:
77629.5547
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 ROB
Date de publication
2003
Format :
Livres
Pertinence:
77629.5313
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 ROB
Date de publication
2006
Format :
Livres
Pertinence:
71874.2188
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 ROB
Date de publication
2006
Format :
Livres
Pertinence:
71874.2109
par
Robbins, Stephen P., 1943-
Numéro de rayon préféré
658 FOU
Date de publication
2009
Format :
Livres
Pertinence:
71874.1875
par
Boyce, Tim.
Numéro de rayon préféré
658.404 22
Date de publication
2003
Résumé
Introducing the concept of Total Risk Management as the key method for reducing risk, this work explains the connection between project management (the job) and commercial management (the contract), and the need for running them in tandem. It aims to make the reader learn to appreciate the commercial dimensions of important projects.
Format :
Ressources électroniques
Pertinence:
67238.8281
par
Ellis, Carol W., 1946 July 13-
Numéro de rayon préféré
658 22
Date de publication
2005
Format :
Ressources électroniques
Pertinence:
67229.2656
par
Kathryn, Bartol.
Numéro de rayon préféré
658.4 MAN
Date de publication
2005
Résumé
This 10 year anniversary edition maintains a critical approach, while offering new design and cases. Continues to equip students with the skills they need to become informed, effective managers by offering the most diverse and original case studies of any management text. Authors Margaret Tein and Graham Matthews from RMIT, Victoria.
Format :
Livres
Pertinence:
63393.9688
par
Bartol, Kathryn M.
Numéro de rayon préféré
658.4 MAN
Date de publication
2001
Format :
Livres
Pertinence:
63391.6016
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