par
Chhabra, Deepak.
Numéro de rayon préféré
338.4791
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
77635.9609
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par
Chhabra, Deepak.
Numéro de rayon préféré
338.4791
Date de publication
2015
Résumé
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format :
Ressources électroniques
Pertinence:
52746.4531
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