1.
par
Cooper, Chris.
Numéro de rayon préféré
910.68
Date de publication
2018
Résumé
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Format :
Ressources électroniques
Pertinence:
52747.1250
par
Cooper, Chris.
Numéro de rayon préféré
910.68
Date de publication
2018
Résumé
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Format :
Ressources électroniques
Pertinence:
52747.1211
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par
Cai, Liping A.
Numéro de rayon préféré
659.193384791 22
Date de publication
2009
Résumé
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format :
Ressources électroniques
Pertinence:
44827.3320
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