par
Leiper, Neil.
Numéro de rayon préféré
338.4791 LEI
Date de publication
2004
Format :
Livres
Pertinence:
190158.5938
par
Page, Stephen, 1963-, author.
Numéro de rayon préféré
338.4791 PAG
Date de publication
2019
Résumé
One of the leading texts in the field, 'Tourism Management' is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject with a global focus. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy. This updated book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data, statistics, weblinks to key reports and industry studies.
Format :
Livres
Pertinence:
170070.4844
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par
Weaver, David B. (David Bruce)
Numéro de rayon préféré
338.479194 WEA
Date de publication
2006
Format :
Livres
Pertinence:
155251.1719
par
Weaver, David B. (David Bruce)
Numéro de rayon préféré
338.4791 WEA
Date de publication
2010
Résumé
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format :
Livres
Pertinence:
155251.1250
par
Moutinho, Luiz.
Numéro de rayon préféré
338.47910684 STR
Date de publication
2011
Résumé
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format :
Livres
Pertinence:
134473.6719
par
Kotas, Richard.
Numéro de rayon préféré
657.837 KOT
Date de publication
1999
Format :
Livres
Pertinence:
134470.8906
par
Page, Stephen, 1963-
Numéro de rayon préféré
338.4791068 PAG
Date de publication
2007
Résumé
"Tourism Management, has been fully revised with updated statistics and brand new case studies. Written in a user-friendly, jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. This second edition includes brand new material on new issues such as space tourism, innovations in low-cost land and air travel and the potential impact of the forthcoming 2012 Olympics."--BOOK JACKET.
Format :
Livres
Pertinence:
134468.0313
par
Buhalis, Dimitrios.
Numéro de rayon préféré
338.47910285 BUH
Date de publication
2003
Résumé
"This book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes who need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating."--BOOK JACKET.
Format :
Livres
Pertinence:
126784.5000
par
Watt, David C., 1951-
Numéro de rayon préféré
658.456 WAT
Date de publication
1998
Format :
Livres
Pertinence:
126772.5000
par
Collin, P. H.
Numéro de rayon préféré
647.03 COL
Date de publication
1994
Format :
Livres
Pertinence:
120272.4531
par
Nickson, Dennis.
Numéro de rayon préféré
647.940683 NIC
Date de publication
2007
Format :
Livres
Pertinence:
114682.5078
par
Nickson, Dennis.
Numéro de rayon préféré
338.47910683 NIC
Date de publication
2007
Format :
Livres
Pertinence:
114682.5000
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