par
Song, Haiyan.
Numéro de rayon préféré
338.4791 SON
Date de publication
2012 2011
Format :
Livres
Pertinence:
155272.0938
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par
Song, Haiyan.
Numéro de rayon préféré
910.687
Date de publication
2011
Résumé
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Format :
Ressources électroniques
Pertinence:
155270.5156
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