par
Song, Haiyan.
Numéro de rayon préféré
338.4791 SON
Date de publication
2012 2011
Format :
Livres
Pertinence:
155272.0938
par
Song, Haiyan.
Numéro de rayon préféré
910.687
Date de publication
2011
Résumé
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Format :
Ressources électroniques
Pertinence:
155270.5156
Voir d’autres résultats de recherche
par
Fyall, Alan.
Numéro de rayon préféré
338.4791.0681 FYA
Date de publication
2013
Résumé
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Format :
Ressources électroniques
Pertinence:
134470.7656
par
Johns, Nick
Numéro de rayon préféré
647.94068 PRO
Date de publication
1996
Format :
Livres
Pertinence:
120276.8438
par
Adie, Bailey Ashton, author.
Numéro de rayon préféré
338.4791 ADI
Date de publication
2019
Format :
Ressources électroniques
Pertinence:
120270.8281
par
Evans, Nigel.
Numéro de rayon préféré
647.94068 EVA
Date de publication
2015
Résumé
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Format :
Ressources électroniques
Pertinence:
114681.9766
7.
par
Okumus, Fevzi.
Numéro de rayon préféré
647.940684
Date de publication
2012
Résumé
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Format :
Ressources électroniques
Pertinence:
114681.5859
par
Kolb, Bonita M, author.
Numéro de rayon préféré
394.2068 KOL
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
114674.0391
par
Okumus, Fevzi
Numéro de rayon préféré
647.94068 OKU
Date de publication
2010
Résumé
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Format :
Ressources électroniques
Pertinence:
109801.1953
10.
par
Sabourin, Vincent.
Numéro de rayon préféré
658.4012 SAB
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
109800.0703
par
Sparks, Beverley.
Numéro de rayon préféré
647.940685 SER
Date de publication
2001
Format :
Livres
Pertinence:
98209.9688
par
Laws, Eric, 1945-
Numéro de rayon préféré
647.94068 HOS
Date de publication
2004
Résumé
"Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry."--BOOK JACKET.
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016723.html
Pertinence:
92251.6328
Limiter les résultats de recherche
Affiner par :