par
Horner, Susan.
Numéro de rayon préféré
338.479151
Date de publication
2012
Résumé
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and or
Format :
Ressources électroniques
Pertinence:
0.1430
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par
Horner, Susan.
Numéro de rayon préféré
338.4791 22
Date de publication
2012
Résumé
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim
Format :
Ressources électroniques
Pertinence:
0.1381
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