Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

As tourism service standards become more homogeneous, travel destinations worldwide are conforming yet still trying to maintain, or even increase, their distinctiveness. Based on more than two years of fieldwork in Yogyakarta, Indonesia and Arusha, Tanzania, this book offers an in-depth investigation of the local-to-global dynamics of contemporary tourism. Each destination offers examples that illustrate how tour guide narratives and practices are informed by widely circulating imaginaries of the past as well as personal imaginings of the future. Noel B. Salazar received his PhD from the Unive

In this anthropological history, Mary E. Hancock examines the politics of public memory in the southern Indian city of Chennai. Once a colonial port, Chennai is now poised to become a center for India's "new economy" of information technology, export processing, and back-office services. State and local governments promote tourism and a heritage-conscious cityscape to make Chennai a recognizable "brand" among investment and travel destinations. Using a range of textual, visual, architectural, and ethnogra.

Much of land use and transportation planning aims to reduce traffic congestion. Comprehensive and policy relevant measures useful to land-use and transportation planning need to capture both land use and travel dimensions. This book focuses on the science and policy around the multi-modal concept of accessibility.

Is travel inherently beneficial to human character? Does it automatically educate and enlighten while also promoting tolerance, peace, and understanding? In this challenging book, Dean MacCannell identifies and overcomes common obstacles to ethical sightseeing. Through his unique combination of personal observation and in-depth scholarship, MacCannell ventures into specific tourist destinations and attractions: "picturesque" rural and natural landscapes, "hip" urban scenes, historic locations of tragic events, Disney theme parks, beaches, and travel poster ideals. He shows how strategies intended to attract tourists carry unintended consequences when they migrate to other domains of life and reappear as "staged authenticity". Demonstrating each act of sightseeing as an ethical test, the book shows how tourists can realize the productive potential of their travel desires, penetrate the collective unconscious, and gain character, insight, and connection to the world.

Introduction to Management in the Hospitality Industry, Ninth Edition gives you the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible.

"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.

Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and Hospitality Research seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and tools for overcoming continuing bad performance in tourism destination management.