Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

2024-05-19T18:44:38Z

by Ishikawa, Akira, 1934-
Call Number 658.575 22
Publication Date 2008
Summary New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R & D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Format: Electronic Resources
Click here to view

Risk and crisis management [electronic resource] : 101 cases / Akira Ishikawa, Atsushi Tsujimoto.

2024-05-19T18:44:38Z

by Ishikawa, Akira, 1934-
Call Number 360 22
Publication Date 2009
Summary Natural disasters, terrorist attacks, financial collapses, and other crisis situations have occupied public attention to an unprecedented degree in recent years. In the face of these events, the study of risk and crisis management is becoming more important than ever before. This book is a clear and comprehensive guide to the most common emergency situations of our day, giving succinct, practical advice on how best to avoid them if possible, how to minimize loss and damage once they have occurred, and how best to recover sustainably. The 101 cases presented here cover both natural and man-made disasters, drawing on recent and current case histories to propose workable solutions for governments, corporations and ordinary people facing extraordinary times. This revised and expanded edition of the authors' 1999 book, Survival - Simulation of Risk and Crisis Management 69, is written in an accessible style and contains the latest research in the field. It will benefit laypeople, professionals, and academics alike. In particular, safety professionals, public management professionals, CEOs, CIOs, tertiary students and researchers will appreciate its pragmatic, vigilant approach to dealing with and recovering from natural and man-made disasters in the interest of long-term survival and sustainability.
Format: Electronic Resources
Click here to view

Search Results for Communication - Narrowed by: Ishikawa, Akira, 1934-

Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

Risk and crisis management [electronic resource] : 101 cases / Akira Ishikawa, Atsushi Tsujimoto.