Search Results for Event marketing - Narrowed by: Masterman, Guy.

Strategic Sports Event Management [electronic resource].

2024-05-21T01:53:05Z

by Masterman, Guy.
Call Number 796.069
Publication Date 2007
Summary The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Format: Electronic Resources
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Strategic Sports Event Management.

2024-05-21T01:53:05Z

by Masterman, Guy.
Call Number 796.068 MAS
Publication Date 2021
Format: Electronic Resources
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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

2024-05-21T01:53:05Z

by Masterman, Guy.
Call Number 658.456 MAS
Publication Date 2006
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html

Strategic sports event management / Guy Masterman.

2024-05-21T01:53:05Z

by Masterman, Guy.
Call Number 658.456 MAS
Publication Date 2009
Summary Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.
Format: Books
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA