Search Results for Event marketing - Narrowed by: 1:ONLINE

Event marketing.

2024-05-18T00:12:40Z

by Rinallo, Diego.
Call Number 658.456 RIN
Publication Date 2018
Format: Electronic Resources
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Event Marketing [electronic resource] : How to Successfully Promote Events, Festivals, Conventions, and Expositions

2024-05-18T00:12:40Z

by Preston, C. A.
Call Number 658.456
Publication Date 2012
Summary A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format: Electronic Resources
Click here to view book http://angliss.eblib.com.au/patron/FullRecord.aspx?p=817320

The 21st Century Meeting and Event Technologies : Powerful Tools for Better Planning, Marketing, and Evaluation.

2024-05-18T00:12:40Z

by Lee, Seungwon, author.
Call Number 394.2 LEE
Publication Date 2016
Format: Electronic Resources
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Event Success : Maximizing the Business Impact of in-Person, Virtual, and Hybrid Experiences.

2024-05-18T00:12:40Z

by Alroy, Alon, author.
Call Number 658.456 ALR
Publication Date 2022
Format: Electronic Resources
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Promoting and marketing events [electronic resource] : theory and practice / Nigel Jackson.

2024-05-18T00:12:40Z

by Jackson, Nigel.
Call Number 394.2 JAC
Publication Date 2013
Summary This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format: Electronic Resources
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Strategic Sports Event Management.

2024-05-18T00:12:40Z

by Masterman, Guy.
Call Number 796.068 MAS
Publication Date 2021
Format: Electronic Resources
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Events management : an introduction / Charles Bladen, James Kennell, Emma Abson and Nick Wilde.

2024-05-18T00:12:40Z

by Bladen, Charles, author.
Call Number 394.2068 BAD
Publication Date 2018
Format: Electronic Resources
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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.

2024-05-18T00:12:40Z

by Kolb, Bonita, author.
Call Number 338.4791 KOL
Publication Date 2018
Format: Electronic Resources
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Technology Application in Tourism Fairs, Festivals and Events in Asia.

2024-05-18T00:12:40Z

by Hassan, Azizul.
Call Number 338.4791 HAS
Publication Date 2022
Format: Electronic Resources
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events.

2024-05-18T00:12:40Z

by Cornwell, T. Bettina.
Call Number 659.285 COR
Publication Date 2020
Format: Electronic Resources
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Sponsorship in Marketing : Effective Communication Through Sports, Arts and Events.

2024-05-18T00:12:40Z

by Cornwell, T. Bettina
Call Number 659.285 COR
Publication Date 2014
Summary Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format: Electronic Resources
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Marketing in Food, Hospitality, Tourism and Events [electronic resource] : A Critical Approach

2024-05-18T00:12:40Z

by Tresidder, Richard.
Call Number 647.94068 TRE
Publication Date 2012
Summary A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format: Electronic Resources
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Strategic event creation [electronic resource]

2024-05-18T00:12:40Z

by Sharples, Liz.
Call Number 658.7 STR
Publication Date 2014
Summary The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
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Virtual Events Management : Theory and Methods for Event Management and Tourism / Tim Brown and Claire Drakeley.

2024-05-18T00:12:40Z

by Brown, Tim, author.
Call Number 658.456 BRO
Publication Date 2023
Summary The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Format: Electronic Resources
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Events management : a developmental and managerial approach / Dimitri Tassiopoulos editor.

2024-05-18T00:12:40Z

by Tassiopoulos, Dimitri.
Call Number 658.456 EVE
Publication Date 2011
Format: Electronic Resources
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The million-dollar financial services practice [electronic resource] : a proven system for becoming a top producer / David J. Mullen, Jr.

2024-05-18T00:12:40Z

by Mullen, David J., Jr.
Call Number 332 22
Publication Date 2008
Summary Mullen gives financial advisors all the tools and guidance they need to: get the appointment; build relationships; convert prospects to client; retain clients; use niche marketing successfully; balance current clients and prospects; increase the products and services each client uses; and, attract millionaire clients.
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Start your own food truck business [electronic resource] : cart; trailer; kiosk; standard and gourmet trucks; mobile catering; bustaurant / The Staff of Entrepreneur Media, Inc. & Rich Mintzer.

2024-05-18T00:12:40Z

by Entrepreneur Media, Inc.
Call Number 647.95 ENT
Publication Date 2015
Summary Start Your Own Food Truck Business and Satisfy Your Hunger for SuccessAt over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you.From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.This guide covers:Six of the hottest mobile food options: food c
Format: Electronic Resources
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Event design [electronic resource] : social perspectives and practices / edited by Greg Richards, Lénia Marques, and Karen Mein.

2024-05-18T00:12:40Z

by Richards, Greg.
Call Number 394.2 EVE
Publication Date 2014
Summary Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'imagineering'. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event d
Format: Electronic Resources
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Project management [electronic resource] : a professional approach to events / Jan Verhaar & Iris Eshel.

2024-05-18T00:12:40Z

by Verhaar, Jan, 1949-
Call Number 394.2068 VER
Publication Date 2013
Format: Electronic Resources
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The Routledge Handbook of Events.

2024-05-18T00:12:40Z

by Page, Stephen, 1963-, author.
Call Number 394.2 PAG
Publication Date 2020
Format: Electronic Resources
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Careers in meeting and events management, hospitality marketing : increasingly important business function planning everything from sales meetings to major conventions.

2024-05-18T00:12:40Z

by Institute for Career Research.
Call Number 658.456 22
Publication Date 2005
Format: Electronic Resources
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Events management for the infant and youth market / edited by Hugues Seraphin.

2024-05-18T00:12:40Z

by Séraphin, Hugues, editor.
Call Number 658.456 EVE
Publication Date 2023
Format: Electronic Resources
http://ezproxy.angliss.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3563804

Events Feasibility and Development : From Strategy to Operations.

2024-05-18T00:12:40Z

by O'Toole, William, 1951- 1951-, author.
Call Number 394.2068 OTO
Publication Date 2021
Format: Electronic Resources
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Reputation and image recovery for the tourism industry / edited by Gabrielle Walters and Judith Mair.

2024-05-18T00:12:40Z

by Walters, Gabby, editor.
Call Number 659.2 REP
Publication Date 2019
Summary Crises and disasters that directly impact tourism can have extensive reputational implications for the organisations and destinations involved. It is critical that DMOs and CEOs communicate the right message in such circumstances to reassure the public that they have their best interests at heart. Often this is not done well. Every crisis and disaster is different, and knowledge is required to understand how different crises and disasters, whether they be at a destination or an organisational level, affect members of the public. Such insight will provide managers with a clearer understanding of the most effective messaging and communication strategies post event. 'Reputation and Image Recovery for the Tourism Industry' uses real life cases studies to contextualise the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the organisation's future survival. Packed with international case studies, and with contributions from experts, this edited book is divided into three sections that cover: * Natural Disasters: including cyclones/hurricanes; flooding; earthquakes, volcanos and tsunamis; bush/forest fires and other severe natural events. * Man Made Crises and Organisational Crises: including specific case studies that focus on how destinations restore their reputation following a random act of crime or terror; managing the threat of terrorism- a destination image perspective; managing destination image in the midst of political turmoil and reputation recovery for destinations with long term image issues. * Organisational Crises in the Tourism and Hospitality Industry: including reputation recovery for various tourism organisations including airlines, hotels and theme parks; managing the media in times of organisational crises; best practice public relations strategies for tourism organisations and the role of social media in organisational reputation recovery. Essential reading for students, researchers and industry managers, and the 'go to' text for those wishing to learn about specific strategies and best practice techniques proven to assist with the reputational management of destinations and organisations affected by crises and disasters.
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Hospitality Experience / Frans Melissen [and 3 others], editors.

2024-05-18T00:12:40Z

by Melissen, Frans
Call Number 647.94068 HOS
Publication Date 2015
Format: Electronic Resources
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Research in consumer behavior. Vol. 13 [electronic resource] / edited by Russell W. Belk [and others].

2024-05-18T00:12:40Z

by Belk, Russell W.
Call Number 658.8342 23
Publication Date 2011
Summary Research in Consumer Behavior presents cutting edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of Research in Consumer Behavior that has been able to publish the top Consumer Culture Theory papers.
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Reimagining and Reshaping Events : Theoretical and Practical Perspectives.

2024-05-18T00:12:40Z

by Wrathall, Jeff, author.
Call Number 658.046 WRA
Publication Date 2022
Summary A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
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Food and beverage management : for the hospitality, tourism and event industries / John Cousins [and 3 others].

2024-05-18T00:12:40Z

by Cousins, John, author.
Call Number 647.95068 COU
Publication Date 2016
Summary This fourth edition of the best selling textbook Food & Beverage Management has been updated and revised to take account of current trends within these industries.
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Conferences and conventions [electronic resource] : a global industry / Tony Rogers.

2024-05-18T00:12:40Z

by Rogers, Tony, 1945-
Call Number 060 23
Publication Date 2013
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Festival and Events Management : An International Arts and Culture Perspective / edited by Ian Yeoman [and 4 others].

2024-05-18T00:12:40Z

by Yeoman, Ian.
Call Number 394.2068 FES
Publication Date 2009
Summary Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Format: Electronic Resources
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Tour:smart [electronic resource] : and break the band / Martin Atkins.

2024-05-18T00:12:40Z

by Atkins, Martin, 1959-
Call Number 780.2373 22
Publication Date 2007
Summary From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. More than 100 luminaries and leading organizations from the world of touringamong them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as club owners, tour managers, and even sex advisorsprovide handy insider know-how along with insight on mistakes commonly made by novice bands. Chapters address the nitty-gritty of touring, with instructions on how to secure venues and publicity, how to stay healthy on the road, and how to keep the budget in the black. Loaded with hundreds of years' worth of collective hands-on experience from those steeped in the music business, this is a must-have resource for creating an unforgettable tour.
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Cases for Event Management and Event Tourism.

2024-05-18T00:12:40Z

by Getz, Donald, 1949-, author.
Call Number 658.456 GET
Publication Date 2023
Summary A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
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The Practical Guide to Managing Event Venues.

2024-05-18T00:12:40Z

by Berners, Philip, author.
Call Number 394.2068 BER
Publication Date 2018
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Ideological, social and cultural aspects of events [electronic resource] / edited by Omar Moufakkir and Tomas Pernecky.

2024-05-18T00:12:40Z

by Moufakkir, Omar.
Call Number 658.456 IDE
Publication Date 2014
Summary There is an ever growing importance of events in modern society and until now existing literature on events has been dominated by the economic perspective. Social and Cultural Aspects of Events addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. This book provides vital and timely exploration and encourages the study of more diverse themes within event management.
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Traditions and innovations in contemporary tourism / edited by Vasil Marinov, Maria Vodenska, Mariana Assenova and Elka Dogramadjieva.

2024-05-18T00:12:40Z

by Marinov, Vasil P., editor.
Call Number 338.4791 23
Publication Date 2018
Summary This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspetives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, if offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural even marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products--back cover.
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The Routledge handbook of events [electronic resource].

2024-05-18T00:12:40Z

by Page, Stephen, 1963-
Call Number 658.456 PAG
Publication Date 2012
Summary The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with this rapidly expanding discipline. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on the evolution of the subject. It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a mainstream subject area. The book is divided in to five inter-related sections. Secti
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Food truck business [electronic resource] : step-by-step startup guide.

2024-05-18T00:12:40Z

Call Number 647.95 FOO
Publication Date 2012
Summary At over a billion dollars, the food industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Learn how you can become a part of one of the hottest and most affordable food businesses - mobile food. From gourmet food to all-American basics and hot dog wagons to bustaurants, get the delicious details behind starting a food truck business. Led by our experts, learn how to find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Plus, access recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. Six trendy mobile food opportunities: cart and concession trailers, kiosks, standard and gourmet trucks, mobile catering and bustaurants; How to identify your customers and service niche; Creating your mobile menu; Choosing and outfitting your vehicle or kiosk; Licenses, zoning, parking, and other considerations; Scouting and staging for conducting business; Hiring help; Setting prices;Spreading the word; and more from choosing a business vehicle to franchising and everything in between, learn everything you need to know to get your business moving toward success!
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The complete guide to successful event planning [electronic resource] / Shannon Kilkenny.

2024-05-18T00:12:40Z

by Kilkenny, Shannon, 1955-
Call Number 394.2 KIL
Publication Date 2011
Summary Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning 2nd Edition is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and sy
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On-premise catering [electronic resource] : hotels, convention centers, arenas, clubs, and more / Patti J. Shock, John M. Stefanelli, Cheryl Sgovio.

2024-05-18T00:12:40Z

by Shock, Patti J.
Call Number 642.4
Publication Date 2011
Summary The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts and educators, On-Premise Catering is the definitive guide to catering in hotels, banquet halls, wedding facilities, conference centers, private clubs, and other venues. This new Second Edition has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern décor, effective menu writing, catering in stadiums and casinos, and more.Fully updated to keep pace with current industry trends and practicesCovers all aspects of on-premise catering, from food and beverage service, room setup, and décor, to staffing, marketing, and financial controlsIdeal for caterers, event professionals, chefs working in on-premise facilities, and students in culinary, hospitality, and foodservice management programs On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.
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Transitioning to Virtual and Hybrid Events : How to Create, Adapt, and Market an Engaging Online Experience / Ben Chodor with Gabriella Cyranski.

2024-05-18T00:12:40Z

by Chodor, Ben.
Call Number 394.2068
Publication Date 2020
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International Case Studies in Tourism Marketing /edited by Gürhan Aktaş and Metin Kozak.

2024-05-18T00:12:40Z

by Aktaş, Gürhan, ditor.
Call Number 338.4791 INT
Publication Date 2022
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Encyclopedia of health care management / editor, Michael J. Stahl.

2024-05-18T00:12:40Z

by Stahl, Michael J.
Call Number 362.1068 22
Publication Date 2004
Summary Includes entries for Academic degrees, Academic medical center (AMC), Access, Accreditation of hospitals, Accrual-based accounting, Accumulated depreciation, Acquisitions, Activities of daily living, Activity-based accounting, Accumulated depreciation, Acquisitions, Activities of daily living, Activity-based costing, Activity ratios, Acute care, Administrative services organization (ASO) Adopter categories, Advanced health care directives, Adverse drug reaction (ADR), Adverse event (AE), Adverse selection, Advertising, Affirmative action in employment, Age discrimination in employment, Aging society, Aid to Families with dependent children (AFDC), Alliances, Allied health professional, Alternative evaluation, Alternative medicine (complementary medicine, integrative medicine, unconventional medicine), Ambulatory care, American Board of Medical Specialties (ABMS), American Board of Preventive Medicine (ABPM), American College of Healthcare Executives (ACHE), American Dental Association (ADA), American Hospital Association (AHA), American Medical Association (AMA), American Nurses Association (ANA), American Public Health Association (APHA), American Red Cross (ARC), Americans With Disabilities Act (ADA) of 1990, Annual percentage rate (APR), Assets, Asset turnover ratios, Assurance of compliance (Federal wide assurance, FWA), Atmospherics, Authority, Autonomous health care plan/structure, Autonomous work groups, Average collection period (ACP), Backward vertical integration, Bad debt loss, Balanced Budget Act (BBA) of 1997, Balanced Scorecard and health care, Balance sheet, BCG portfolio analysis, Bed occupancy, Belmont Report, Benefit and cost analysis, Benefit segmentation, Billing, Billing fraud, Biotechnology, Bioterrorism, Birthing center, Blinding. Blue Cross and Blue Shield (BCBS), Boards of directors, Boards of health, Book value, Brand awareness, Brand equity, Breakeven analysis, Bureau of Labor Statistics (BLS), Business plan, Business valuation, Buyer behavior, Canadian health care system, Capacity and capacity utilization, Capital asset pricing model, Capital financing, Capital asset pricing model, Capital financing, Capital investment, Capitalization ratios, Capital structure, Capitation/Capitated health plans, Care management, Care maps, Carve-outs, Case management, Case mix, Case rate reimbursement, Case report form (CFR), Cash and cash equivalents, Cash basis of accounting, Cash flow, Cash management, Centers of Medicare and Medicaid services, Changing corporate culture, Charismatic leadership, Charity care, Chief medical officer/medical director, Chronic disease, Civil Rights Acts of 1964 and 1991, Claim, Claims made coverage Claims management, Clinical decision making, Clinical investigation, Clinical pathways (Care Maps or critical paths), Clinical practice guidelines/pathways, Clinical research, Clinical trails Closed systems, Coalitions (business), Code of ethics, Collaborative partnership, Collection float, Collective bargaining, Common cause variation, Common stock, Community-based hospital, community health, Community health status indicators, Community rating, Comparative advertising, Comparative statics, compensating differentials, Compensation systems, competitive advantage, Competitive bidding Competitive equlibrium, Competitive strategy and groups, Competitor analysis, Complementary medicine, Complementary product, Compliance, Component car, Compound growth rate, Compound interest method, Compressed workweeks, Concentric diversification, Conflict management. Conglomerate diversification, Consent, Consolidation, Consumer, Consumer adoption process, Consumer choice and demand, Consumer Choice health purchasing group, Consumer perception of service, Consumer Price Index (CPI), Consumer satisfaction surveys, Contingency planning, Continuity of care, Continuous quality improvement (CQI), Contraction strategy, Contract research organization (CRO), Contractual Adjustments, contribution margin, control chart, Control group, Cooperation strategies, Co-opetition, Corporate cost of capital, Corporate culture, Corporate governing board, Cost-based reimbursement, Cost-benefit analysis (CBA) Cost effectiveness, Cost leadership strategies, Cost of capital, cost shifting, Cost-utility analysis, Credentialing, Credit rating, Critical success factors, Culture and culture change, Culture and strategy, Current assets, Current assets/liabilities, Customer perceptions, Customer relationship management (CRM), Customer satisfaction rating, customer satisfaction research, Customersʼ consequences, Customersʼ desired purpose or goals, Customer value, Database, Database marketing, Database server, Bata management, Days cash on hand, Days in accounts receivable, Debt, Debt financing, Debt Service coverage, Decentralization of decision making, Decision, Decision support systems, Declaration of Helsinki Laws, Decline stage of product life cycle, Deductibles, Default, Defender, Demand, Demographics, Demographic segmentation, Depreciation, Derived demand, Differentiation strategies, Diffusion of innovation, Direct marketing, Directorʼs and officersʼ liability, Discontinuous change, Discounted cash flows, Disease management, Disenrollment, Disproportionate share hospital (DSH), Diversification strategies, Divestiture strategies, Dividends, Divisional structure. Division level strategies, Double blinding, Downsizing, Drug coverage, Durable powers of attorney for health care, (DPAHC), Early adopters, Earnings before interest and taxes (EBIT), Economic order quantity (EOQ), Economies of scale, Effective dose, Efficacy, E-health, Elasticity of demand Elder care, Electrocardiogram (EKG ECG), Electronic billing, Electronic claims, Electronic commerce, Electronic data interchange (EDI), Electronic medical record, Electronic patient record, Emergency room (ER), Emergent strategy Employee absenteeism, Employee assistance program (EAP), Employee benefits, Employee compensation, Employee health, Employee orientation programs, Employee recruitment, Employee retention, Employee Retirement Income Security Act (ERISA), Employee rights, Employee selection and hiring, Employee stock ownership plan (ESOP), Employee turnover, Employment discrimination, Employment interview, Employment law, Employment references, Employment testing, Empowerment (delegation of authority), Encryption, End of life care, Enrollee, Enrollment, Enterprise resource planning (ERP) in health care, Entitlement programs, Environmental analysis, Environmental health science, Epidemiology, Episodes of care, Equal Employment Opportunity Commission (EEOC), Equal Pay Act, Equity, Equity capital, Ethical code, Ethical drugs, Ethical issues faced by managers, Ethics committee, Ethics officer, Evidence based medicine (EBM), Excess capacity, Excess liability coverage, Excess of revenues over expenses, Exclusion criteria, Exclusive distribution, Exclusive provider organization (EPO), Executive compensation, Executive Order 11246 on Affirmative Action, Expansion strategies. Expected rate of return, Expenditure on health care, Exposure, Extended product portfolio matrix, External capital, External environmental analysis, Facilities management, Factoring of accounts receivable, Fair employment and public policy, False claim, Family and Medical Leave Act (FMLA), Family oriented care, Favorable selection, Feasibility study, Federal regulating agencies, Fee for service (FFS) payment, Financial performance indicators (FPIs), Financial statements, First mover advantage (FMA), Fixed costs, Flextime, Float management, Flowchart, Focus strategies, Food and Drug Administration (FDA), Forecasting, Formulary, For profit hospital, Forward vertical integration, Franchising, Free cash flow, Full price of medical care, Full time equivalent (FTE), Functional structures, Fund balance, Fundraising, Future value, Gatekeepers, General environment, Generally accepted accounting principles (GAAPs), Generic drugs, Generic strategies, Genomics, Geographic boundaries of service area, Geographic information system (GIS), Global blood safety projects, Goal, Goal setting, Good clinical practices (GCPs), Goodwill, Governance, Governing boards, Graduate medical education (GDP), Group behavior, Group norms, Group performance, Groupthink, Growth stage of product life cycle, Hacker, Harvesting strategies, Health, Health behavior, Health care, Health care agent, Health care as luxury goods, Health care environment, Health care goods and services continuum, Healthcare Financial Management Association (HFMA), Health Care Financing Administration (HCFA), Health care in China, Health care in Eastern Europe, Health Care provider, Health care proxy, Health care reform, Health care service operations, Health care services, Health care utilization.
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