Search Results for Event marketing - Narrowed by: Customer services.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dEvent$002bmarketing$0026qf$003dSUBJECT$002509Subject$002509Customer$002bservices.$002509Customer$002bservices.$0026ps$003d300?dt=list2024-05-20T18:18:01ZManaging the Customer Experience [electronic resource].ent://SD_ILS/0/SD_ILS:327052024-05-20T18:18:01Z2024-05-20T18:18:01Zby Palmer, Adrian.<br/>Call Number 658.12<br/>Publication Date 2009<br/>Summary This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers to implement the concept for planning and control purposes.<br/>Format: Electronic Resources<br/><a href="http://angliss.eblib.com.au/patron/FullRecord.aspx?p=474417">Click here to view book</a><br/>Sales Engagement : How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale.ent://SD_ILS/0/SD_ILS:2909812024-05-20T18:18:01Z2024-05-20T18:18:01Zby Medina, Manny.<br/>Call Number 658.85<br/>Publication Date 2019<br/>Format: Electronic Resources<br/><a href="https://ebookcentral.proquest.com/lib/angliss/detail.action?docID=5725412">Click here to view book</a><br/>