Search Results for Hospitality marketing - Narrowed by: Baker, Kevin, 1949-SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dHospitality$002bmarketing$0026qf$003dAUTHOR$002509Author$002509Baker$00252C$002bKevin$00252C$002b1949-$002509Baker$00252C$002bKevin$00252C$002b1949-$0026ps$003d300$0026st$003dPD?dt=list2024-05-21T10:47:17ZHospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.ent://SD_ILS/0/SD_ILS:175022024-05-21T10:47:17Z2024-05-21T10:47:17Zby Wearne, Neil.<br/>Call Number 647.940688 WEA<br/>Publication Date 2002<br/>Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.<br/>Format: Books<br/>Project evaluation and feasibility: analysis for hospitality operations / Kevin Baker.ent://SD_ILS/0/SD_ILS:174672024-05-21T10:47:17Z2024-05-21T10:47:17Zby Baker, Kevin, 1949-<br/>Call Number 647.94 BAK<br/>Publication Date 2000<br/>Format: Books<br/>Project evaluation and feasibility : analysis for hospitality operations / Kevin Baker.ent://SD_ILS/0/SD_ILS:141292024-05-21T10:47:17Z2024-05-21T10:47:17Zby Baker, Kevin, 1949-<br/>Call Number 647.94 BAK<br/>Publication Date 2000<br/>Format: Books<br/>