Search Results for Hospitality marketing - Narrowed by: Bowie, David.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dHospitality$002bmarketing$0026qf$003dAUTHOR$002509Author$002509Bowie$00252C$002bDavid.$002509Bowie$00252C$002bDavid.$0026ps$003d300$0026st$003dPD?dt=list2024-05-21T16:30:50ZHospitality marketing [electronic resource] : principles and practice / David Bowie, Francis Buttle.ent://SD_ILS/0/SD_ILS:342762024-05-21T16:30:50Z2024-05-21T16:30:50Zby Bowie, David.<br/>Call Number 647.0688 BOW<br/>Publication Date 2012<br/>Summary This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of i<br/>Format: Electronic Resources<br/><a href="http://angliss.eblib.com.au/patron/FullRecord.aspx?p=670204">Click here to view book</a><br/>Hospitality marketing : an introduction / David Bowie and Francis Buttle.ent://SD_ILS/0/SD_ILS:191132024-05-21T16:30:50Z2024-05-21T16:30:50Zby Bowie, David.<br/>Call Number 647.940688 BOW<br/>Publication Date 2004<br/>Format: Books<br/>