Search Results for Hospitality marketing - Narrowed by: 1:ON-DEMAND

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism.

2024-05-18T03:38:22Z

by Palazzo, Maria.
Call Number 658.827
Publication Date 2024
Summary This insightful book explores contemporary consumer behaviour and marketing practices.
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations.

2024-05-18T03:38:22Z

by Hinson, Robert Ebo.
Call Number 306.85
Publication Date 2024
Summary This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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International Case Studies in Innovation and Entrepreneurship in Tourism.

2024-05-18T03:38:22Z

by Correia, Antónia.
Call Number 910.684
Publication Date 2024
Summary This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.
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Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms.

2024-05-18T03:38:22Z

by Mei, Xiang Ying Ying.
Call Number 910.285
Publication Date 2023
Format: Electronic Resources
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Brand Co-Creation Tourism Research : Contemporary Issues and Challenges.

2024-05-18T03:38:22Z

by Rather, Raouf Ahmad.
Call Number 910.688
Publication Date 2023
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Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry.

2024-05-18T03:38:22Z

by Chatzopoulou, Elena.
Call Number 647.94068
Publication Date 2023
Format: Electronic Resources
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Critical Questions in Sustainability and Hospitality.

2024-05-18T03:38:22Z

by Legrand, Willy.
Call Number 647.94068
Publication Date 2023
Format: Electronic Resources
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Transcending Borders in Tourism Through Innovation and Cultural Heritage : 8th International Conference, IACuDiT, Hydra, Greece 2021.

2024-05-18T03:38:22Z

by Katsoni, Vicky.
Call Number 338.4791
Publication Date 2022
Format: Electronic Resources
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Revenue Management in the Lodging Industry : Origins to the Last Frontier.

2024-05-18T03:38:22Z

by Vinod, Ben.
Call Number 647.940681
Publication Date 2022
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Tourism in Bangladesh : Investment and Development Perspectives.

2024-05-18T03:38:22Z

by Hassan, Azizul.
Call Number 331.761915492
Publication Date 2022
Format: Electronic Resources
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Events MISmanagement : Learning from Failure.

2024-05-18T03:38:22Z

by Brown, Tim.
Call Number 394.2068
Publication Date 2022
Summary A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
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Service Excellence in Tourism and Hospitality : Insights from Asia.

2024-05-18T03:38:22Z

by Thirumaran, K., ditor.
Call Number XX(296654.1)
Publication Date 2021
Summary Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
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New Frontiers in Hospitality and Tourism Management in Africa.

2024-05-18T03:38:22Z

by Ngoasong, Michael Z.
Call Number 647.94068
Publication Date 2021
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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations.

2024-05-18T03:38:22Z

by Mensah, Ishmael.
Call Number 338.4791091724
Publication Date 2021
Format: Electronic Resources
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Cultural and Tourism Innovation in the Digital Era : Sixth International IACuDiT Conference, Athens 2019.

2024-05-18T03:38:22Z

by Katsoni, Vicky.
Call Number 910.68
Publication Date 2020
Format: Electronic Resources
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Diversity and Inclusion in the Recreation Profession : Organizational Perspectives.

2024-05-18T03:38:22Z

by Schneider, Ingrid.
Call Number XX(297803.1)
Publication Date 2019
Format: Electronic Resources
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Hospitality Sales and Marketing : Through a Period of Evolutions.

2024-05-18T03:38:22Z

by Feiertag, Howard.
Call Number 647.940688
Publication Date 2019
Format: Electronic Resources
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Experiencing Hospitality.

2024-05-18T03:38:22Z

by Rowson, Bill.
Call Number 647.94
Publication Date 2018
Format: Electronic Resources
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Tourism Management in Warm-Water Island Destinations.

2024-05-18T03:38:22Z

by Airey, David.
Call Number 338.479109142
Publication Date 2018
Format: Electronic Resources
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Best Practices in Hospitality and Tourism Marketing and Management : A Quality of Life Perspective.

2024-05-18T03:38:22Z

by Campón-Cerro, Ana María.
Call Number 910.68
Publication Date 2018
Format: Electronic Resources
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The SAGE Handbook of Tourism Management : Applications of Theories And Concepts to Tourism.

2024-05-18T03:38:22Z

by Cooper, Chris.
Call Number 910.68
Publication Date 2018
Summary The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
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Tourism Management in Warm-Water Island Destinations.

2024-05-18T03:38:22Z

by McLeod, Michelle.
Call Number 338.479109142
Publication Date 2018
Summary Warm-water island destinations are facing challenges in the wake of increasing globalization and susceptibility to external shocks. This book covers critical aspects that contribute to tourism development and growth. It presents research themes, methodology and case studies, including a focus on Cuba and its reintroduction to the tourism landscape.
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What marketing strategy for destinations with a negative image?.

2024-05-18T03:38:22Z

by Seraphin, Hugues.
Call Number 910.688
Publication Date 2017
Format: Electronic Resources
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Ecotourism and Sustainable Tourism.

2024-05-18T03:38:22Z

by Price, Richard H.
Call Number 910.684
Publication Date 2017
Format: Electronic Resources
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Management Science in Hospitality and Tourism : Theory, Practice, and Applications.

2024-05-18T03:38:22Z

by Uysal, Muzaffer.
Call Number 647.94068
Publication Date 2016
Format: Electronic Resources
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How to Open a Financially Successful Bed & Breakfast or Small Hotel.

2024-05-18T03:38:22Z

by Fullen, Sharon.
Call Number 647.94068
Publication Date 2016
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Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

2024-05-18T03:38:22Z

by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
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Hospitality and Tourism 2015 [electronic resource] : Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)

2024-05-18T03:38:22Z

by Jamal, Salamiah A.
Call Number XX(157041.1)
Publication Date 2015
Format: Electronic Resources
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Sport Facility and Event Management.

2024-05-18T03:38:22Z

by Aicher, Thomas J.
Call Number 796.069
Publication Date 2015
Format: Electronic Resources
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Hospitality Management : A Brief Introduction.

2024-05-18T03:38:22Z

by Wood, Roy C.
Call Number 647.94068
Publication Date 2015
Summary An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.
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How could hospitality and tourism firms implement business practices? [electronic resource].

2024-05-18T03:38:22Z

by Douglas, Alexander.
Call Number 647.940688
Publication Date 2014
Summary This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
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Economy Hotels in China [electronic resource] : A Glocalized Innovative Hospitality Sector

2024-05-18T03:38:22Z

by Huang, Songshan Sam.
Call Number 338.47910951
Publication Date 2014
Summary While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level c
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Theory and Practice in Hospitality and Tourism Research [electronic resource].

2024-05-18T03:38:22Z

by Radzi, Salleh Mohd.
Call Number 338.4791
Publication Date 2014
Summary Preface Acknowledgements Organizing committee Hospitality managementThe contribution of internship in developing industry relevant management competencies among hotel and tourism management students A.H. Ahmad Ridzuan, N.C. Ahmat & A.A. AzdelAn examination of current compensation and performance appraisal practice among hotel employers in Malaysia: A preliminary study J. Lahap, S.M. Isa, N.M. Said, K. Rose & J.M. SaberSix Sigma as a source of service delivery improvement methodology for the Malaysian hotel sector J. Lahap, B.
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Hospitality and Tourism [electronic resource] : Synergizing Creativity and Innovation in Research

2024-05-18T03:38:22Z

by Sumarjan, Norzuwana.
Call Number XX(158488.1)
Publication Date 2013
Summary Hospitality and tourism managementSustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad SafriAn overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. SumarjanWork motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. OthmanCorporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi
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Service Quality Measurement : Issues and Perspectives.

2024-05-18T03:38:22Z

by Rodrigues, Lewlyn L. R.
Call Number 658.8658.812
Publication Date 2013
Summary This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement of the intangibles and implied needs of the customers. The research literature is filled with articles on how to quantify the services, and there are several streams of arguments on the choice of the most ideal approach. However, the research gap lies in the answer to the question: 'Do these measurement instruments concur in their measurement outcomes or do they give different results in the same situation?' This book primarily makes an attempt to answer this question through a case study approach. Even though, there are several instruments for the measurement of service quality, the two most widely used instruments are SERVQUAL and SERVPERF metrics. Comprehensively, this book explains the systematic procedure of using both, the instruments in a service sector, and further, the procedure for conducting a statistical analysis so that one will be able to apply the same in any service sector. It then takes the reader through a series of tests in order to compare the two metrics, and to prove statistically if there is the same outcome in a problem situation. The results are sure to surprise the reader, and trigger the "research bent of mind" to undertake a similar study of such metrics and gain mastery over performing an independent research with very minimal guidance from a professional guide. To conclude, this book is sure to provide adequate inputs for a service quality researcher, and answer various questions wriggling in the mind of a beginner of service quality research such as: How shall I start with service quality measurement? How to collect data? How to select a sample? How to conduct a literature review? How to analyse the data? What research methodology is applicable? How to build hypothesis on my research? How to use statistical procedures? How to present the findings? How to draw implications from the study results?   Biographische Informationen Lewlyn L.R. Rodrigues has 27 years' experience in teaching, research, and administration in several countries. He has successfully guided two students for their Ph.D., and is currently having ten Ph.D. students working under his supervision at Manipal University, India in diversified areas, such as knowledge management, innovation and technology management, manufacturing, service quality, and system dynamics. The author has published a book on system dynamics, entitled 'theory and case studies', about 120 papers in journals and conferences, and won several best paper awards. Moreover, he is a reviewer of several journals, including the 'Journal of Knowledge Management Practice', the 'South African Journal of Management Research', the 'European Modelling' and the 'Simulation Symposium'. The author holds a B.E. in mechanical engineering, an MBA in human resource and quality, an M.Tech. in production engineering, and a Ph.D. in system dynamics. Rodrigues is the professor and head of the Department of Humanities & Social Sciences at the Manipal Institute of Technology, and may be contacted at l.rodrigues@manipal.edu. Girish K Nair is a lecturer in the area of finance and economics in international hospitality and tourism and business management at the Stenden University, Qatar. He is pursuing his Ph.D. in economics, and further, he is a researcher in diversified fields, such as human resource management, international finance, economics, and marketing and strategic planning. Nair can be contacted at gknair7474@yahoo.com. Anisa Hussain has an MBA in human resource and systems, and an M.Phil. in management. She is currently pursuing her PhD in organizational citizenship behaviour, and is an assistant professor at the Jamal Institute of Management, Trichy, in India. The author has about 60 papers published in conferences, and 34 publications in journals. She is a very versatile researcher who has expertise in knowledge management, technology management, innovation management, system dynamics modelling and simulation with an in-depth knowledge in statistical analysis. Anisa may be contacted at anisa.akh@gmail.com. Dr U Syed Aktharsha holds a PhD in knowledge management, and is teaching information systems at the Jamal Institute of Management. He is an active researcher on strategic issues of information systems, and has various works published in most reputed journals in India and abroad. He is responsible for around 145 papers in conferences and journals, and is among the most sought after guide for research and invited lectures in various high profile management institutes in the country. His research interests include knowledge management, ERP implementation and firm performance, service marketing and information system strategies. He may be contacted at syedjmcjim@gmail.com.
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New Trends Towards Mediterranean Tourism Sustainability [electronic resource].

2024-05-18T03:38:22Z

by Rosalino, Luís Miguel.
Call Number 338.4791091822
Publication Date 2012
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International Cultural Tourism [electronic resource].

2024-05-18T03:38:22Z

by Leslie, David.
Call Number 338.4791
Publication Date 2012
Summary International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including deman
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International Encyclopedia of Hospitality Management [electronic resource].

2024-05-18T03:38:22Z

by Pizam, Abraham.
Call Number 647.94
Publication Date 2012
Summary The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level:* Lodging* Restaurants* Clubs* Time-share* ConventionsAs well as a functional one: * Accounting & finance* Marketing* Human resources* Information technology* Facilities management Its u
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What are the challenges faced by the hospitality industry in India? [electronic resource].

2024-05-18T03:38:22Z

by Jauhari, Vinnie.
Call Number XX(33913.1)
Publication Date 2012
Summary This ebook explores the challenges faced by the Indian hospitality industry. WHATT?s industry-led methodology is applied and the team of contributors used an industry round table approach to solicit views from hospitality practitioners, academics and government representatives. The challenges have been considered from a strategic perspective as well as from marketing, human resources, technology, finance and destination management perspectives.
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Hospitality and tourism management / Petter M. Berge and Sondre B. Eliassen, editors.

2024-05-18T03:38:22Z

by Berge, Petter M.
Call Number 647.06799999999998
Publication Date 2010
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Marketing and Management Sciences [electronic resource] : Proceedings of the International Conference on ICMMS 2008

2024-05-18T03:38:22Z

by Simos, Theodore E.
Call Number 658.8
Publication Date 2010
Summary This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
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Consumer Behavior Knowledge for Effective Sports and Event Marketing.

2024-05-18T03:38:22Z

by Kahle, Lynn R.
Call Number 796.0698
Publication Date 2010
Summary The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
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Jobs in Green Travel and Tourism.

2024-05-18T03:38:22Z

by Ching, Jacqueline.
Call Number 910.23
Publication Date 2010
Summary In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
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How Should Niagara Region Respond to the Challenges it Faces and Find Solutions to Preserve and Develop its Tourism Industry? [electronic resource] : How Should Niagara Region Respond to the Challenges it Faces and Find Solutions to Preserve and Develop its Tourism Industry

2024-05-18T03:38:22Z

by Jayawardena, Dr Chandana.
Call Number 974.798
Publication Date 2008
Summary The purpose of this e-book is to provide a backdrop to tourism challenges and solutions in the Niagara Region, and to present the key points discussed during the 2007 WHATT roundtable discussion in the Niagara Region, Canada. The rationale for the e-book is that the private sector and academia must work together in identifying the root causes for key problems and then find practical solutions. Often it is the public sector that leads this process, but it was felt that the private sector and academia should become proactive in finding practical solutions.
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Research from the University of Florida Rosen College.

2024-05-18T03:38:22Z

by Okumus, Dr Fevzi.
Call Number 647.94068647.95068
Publication Date 2008
Summary This e-book includes tourism and hospitality papers from the University of Central Florida Rosen College. Papers look at human resource management and marketing.
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