Search Results for Hospitality marketing - Narrowed by: Hospitality.

Customer Service for Hospitality and Tourism.

2024-05-18T02:38:26Z

by Hudson, Simon.
Call Number 647.940688 HUD
Publication Date 2022
Summary A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic.
Format: Electronic Resources
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Experiencing hospitality / Bill Rowson and Conrad Lashley, editors.

2024-05-18T02:38:26Z

by Rowson, Bill, editor.
Call Number 338.4791 23
Publication Date 2019
Summary "Experiencing Hospitality offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies, and the general field behavioral sciences. This book is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context. This stimulating and informative text will appeal to both academics and practitioners, with contributions from leading hospitality experts detailed within its pages. The text draws together forms of thinking and influences from a diverse range of both national and international perspectives. Beyond the immediate hospitality, leisure and tourism programs, this book is relevant to the wider social sciences, geographers, sociologists, anthropologists, social historians, cultural studies academics, as well as those studying refugee and migration flows."--Publisher's website.
Format: Electronic Resources
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Review of Marketing Research, 8 [electronic resource] : Special Issue - Marketing Legends.

2024-05-18T02:38:26Z

by Malhotra, Naresh K.
Call Number 910.688
Publication Date 2011
Summary This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
Format: Electronic Resources
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