Search Results for Hospitality marketing - Narrowed by: Restaurants -- Marketing.

Hospitality marketing management / David C. Bojanic, Robert D. Reid.

2024-05-21T13:38:00Z

by Bojanic, David C., author.
Call Number 657.8370688 BOJ
Publication Date 2017
Format: Electronic Resources
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-21T13:38:00Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2010
Summary This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html

Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.

2024-05-21T13:38:00Z

by Oh, Haemoon.
Call Number 647.950688 HAN
Publication Date 2008
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-21T13:38:00Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2006
Summary "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html

Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.

2024-05-21T13:38:00Z

by Wearne, Neil.
Call Number 647.940688 WEA
Publication Date 2002
Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-21T13:38:00Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2001
Format: Books