Search Results for Hospitality marketing

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism.

2024-05-04T04:09:30Z

by Palazzo, Maria.
Call Number 658.827
Publication Date 2024
Summary This insightful book explores contemporary consumer behaviour and marketing practices.
Format: Electronic Resources
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Routledge Handbook of Tea Tourism.

2024-05-04T04:09:30Z

by Jolliffe, Lee.
Call Number 338.17372
Publication Date 2023
Format: Electronic Resources
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Critical Questions in Sustainability and Hospitality.

2024-05-04T04:09:30Z

by Legrand, Willy.
Call Number 647.94068
Publication Date 2023
Format: Electronic Resources
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Brand Co-Creation Tourism Research : Contemporary Issues and Challenges.

2024-05-04T04:09:30Z

by Rather, Raouf Ahmad.
Call Number 910.688
Publication Date 2023
Format: Electronic Resources
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Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry.

2024-05-04T04:09:30Z

by Chatzopoulou, Elena.
Call Number 647.94068
Publication Date 2023
Format: Electronic Resources
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Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms.

2024-05-04T04:09:30Z

by Mei, Xiang Ying Ying.
Call Number 910.285
Publication Date 2023
Format: Electronic Resources
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Gastronomy, Hospitality, and the Future of the Restaurant Industry : Post-COVID-19 Perspectives / Ana Pinto Borges [and 4 others].

2024-05-04T04:09:30Z

by Pinto Borges, Ana, author.
Call Number 641.013 GAS
Publication Date 2022
Summary Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. Concretely, it constitutes a timely and relevant compendium of chapters that offers its readers relevant issues in gastronomy and management strategies in the hospitality industry. Covering topics such as food tourism, organic food production, and restaurant communication, this book is an essential resource for managers, business owners, entrepreneurs, consultants, marketing specialists, government officials, libraries, researchers, academicians, educators, and students.
Format: Electronic Resources
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Events MISmanagement : Learning from Failure.

2024-05-04T04:09:30Z

by Brown, Tim.
Call Number 394.2068
Publication Date 2022
Summary A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
Format: Electronic Resources
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Transcending Borders in Tourism Through Innovation and Cultural Heritage : 8th International Conference, IACuDiT, Hydra, Greece 2021.

2024-05-04T04:09:30Z

by Katsoni, Vicky.
Call Number 338.4791
Publication Date 2022
Format: Electronic Resources
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Customer Service for Hospitality and Tourism.

2024-05-04T04:09:30Z

by Hudson, Simon.
Call Number 647.940688 HUD
Publication Date 2022
Summary A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic.
Format: Electronic Resources
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Tourism in Bangladesh : Investment and Development Perspectives.

2024-05-04T04:09:30Z

by Hassan, Azizul.
Call Number 331.761915492
Publication Date 2022
Format: Electronic Resources
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Revenue Management in the Lodging Industry : Origins to the Last Frontier.

2024-05-04T04:09:30Z

by Vinod, Ben.
Call Number 647.940681
Publication Date 2022
Format: Electronic Resources
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Service Excellence in Tourism and Hospitality : Insights from Asia.

2024-05-04T04:09:30Z

by Thirumaran, K., ditor.
Call Number XX(296654.1)
Publication Date 2021
Summary Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Format: Electronic Resources
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Gamification for Tourism / edited by Dr. Feifei. Xu and Dimitrios Buhalis.

2024-05-04T04:09:30Z

by Xu, Feifei, 1974- 1974-, editor.
Call Number 378.17344678 GAM
Publication Date 2021
Summary This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.
Format: Electronic Resources
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New Frontiers in Hospitality and Tourism Management in Africa.

2024-05-04T04:09:30Z

by Ngoasong, Michael Z.
Call Number 647.94068
Publication Date 2021
Format: Electronic Resources
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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations.

2024-05-04T04:09:30Z

by Mensah, Ishmael.
Call Number 338.4791091724
Publication Date 2021
Format: Electronic Resources
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Gay Tourism : New Perspectives.

2024-05-04T04:09:30Z

by Vorobjovas-Pinta, Oscar, 1987-
Call Number 338.4791 VOR
Publication Date 2021
Summary This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.
Format: Electronic Resources
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Cultural and Tourism Innovation in the Digital Era : Sixth International IACuDiT Conference, Athens 2019.

2024-05-04T04:09:30Z

by Katsoni, Vicky.
Call Number 910.68
Publication Date 2020
Format: Electronic Resources
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Experiencing hospitality / Bill Rowson and Conrad Lashley, editors.

2024-05-04T04:09:30Z

by Rowson, Bill, editor.
Call Number 338.4791 23
Publication Date 2019
Summary "Experiencing Hospitality offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies, and the general field behavioral sciences. This book is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context. This stimulating and informative text will appeal to both academics and practitioners, with contributions from leading hospitality experts detailed within its pages. The text draws together forms of thinking and influences from a diverse range of both national and international perspectives. Beyond the immediate hospitality, leisure and tourism programs, this book is relevant to the wider social sciences, geographers, sociologists, anthropologists, social historians, cultural studies academics, as well as those studying refugee and migration flows."--Publisher's website.
Format: Electronic Resources
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Diversity and Inclusion in the Recreation Profession : Organizational Perspectives.

2024-05-04T04:09:30Z

by Schneider, Ingrid.
Call Number XX(297803.1)
Publication Date 2019
Format: Electronic Resources
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Marketing and managing tourism destinations / Alastair M. Morrison.

2024-05-04T04:09:30Z

by Morrison, Alastair M., author.
Call Number 338.4791 MOR
Publication Date 2019
Summary This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format: Books

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

2024-05-04T04:09:30Z

by Fyall, Alan, author.
Call Number 647.940688 FYA
Publication Date 2019
Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format: Books

Tourism planning and destination marketing / edited by Mark Anthony Camilleri.

2024-05-04T04:09:30Z

by Camilleri, Mark Anthony, 1976- author.
Call Number 910.688 23
Publication Date 2019
Summary Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format: Electronic Resources
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World heritage and tourism : marketing and management / Bailey Ashton Adie.

2024-05-04T04:09:30Z

by Adie, Bailey Ashton, author.
Call Number 338.4791 ADI
Publication Date 2019
Format: Electronic Resources
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Marketing of hospitality services / Abhishek Singh.

2024-05-04T04:09:30Z

by Singh, Abhishek, author.
Call Number 647.940688 SIN
Publication Date 2019
Format: Electronic Resources
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Wine, Terroir and Utopia : Making a New World / edited by Jacqueline Dutton and Peter J. Howland.

2024-05-04T04:09:30Z

by Dutton, Jacqueline, editor.
Call Number 641.22 DUT
Publication Date 2019
Summary Wine, Terroir and Utopia critically explores these three concepts from multi-disciplinary and intersecting perspectives, focusing on the ways in which they collide to make new worlds, new wines, new places and new peoples. Wine, terroir and utopia are all rooted in natural, spatial and temporal realities, yet all are unable to exist without purposeful human intervention. This edited volume highlights the theoretical and analytical lens of diverse scholars, who critically discuss a dazzling array of intersecting realities and imaginaries - economic, political, cultural, social and geological - and in doing this challenge many of our deeply-held responses to utopia. Drawing on an impressive range of international examples from South Africa to Bordeaux to New Zealand, the chapters adopt a range of theoretical and methodological approaches. This volume will be of great interest to upper level students, researchers and academics in the fields of Sociology, Geography, Tourism, Hospitality, Wine Studies and Cultural Studies. It will also greatly appeal to practitioners and enthusiasts in the worlds of wine production, consumption and marketing.
Format: Electronic Resources
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The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

2024-05-04T04:09:30Z

by Camilleri, Mark Anthony, 1976- editor.
Call Number 910.688 23
Publication Date 2019
Summary "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.
Format: Electronic Resources
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Hospitality Sales and Marketing : Through a Period of Evolutions.

2024-05-04T04:09:30Z

by Feiertag, Howard.
Call Number 647.940688
Publication Date 2019
Format: Electronic Resources
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The SAGE Handbook of Tourism Management : Applications of Theories And Concepts to Tourism.

2024-05-04T04:09:30Z

by Cooper, Chris.
Call Number 910.68
Publication Date 2018
Summary The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Format: Electronic Resources
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Best Practices in Hospitality and Tourism Marketing and Management : A Quality of Life Perspective.

2024-05-04T04:09:30Z

by Campón-Cerro, Ana María.
Call Number 910.68
Publication Date 2018
Format: Electronic Resources
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Tourism and hospitality : perspectives, opportunities and challenges / editor, Rafael A. Krebs.

2024-05-04T04:09:30Z

by Krebs, Rafael A., editor.
Call Number 306.4819 23
Publication Date 2018
Format: Electronic Resources
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Quality Services and Experiences in Hospitality and Tourism / editors, Liping A. Cai, Pooya Alaedini.

2024-05-04T04:09:30Z

by Cai, Liping A., editor.
Call Number 658.812 QUA
Publication Date 2018
Summary This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Format: Electronic Resources
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The SAGE Handbook of Tourism Management / edited by Chris Copper, Serena Volo, William C. Gartner and Noel Scott.

2024-05-04T04:09:30Z

by Cooper, Chris, 1952-, editor.
Call Number 338.4791 SAG
Publication Date 2018
Summary The SAGE Handbook of Tourism Management is a critical, state of the art review of tourism management written by leading international thinkers and academics in the field. Volume One focuses on theory, before Volume Two explores the application of theory.
Format: Electronic Resources
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Experiencing Hospitality.

2024-05-04T04:09:30Z

by Rowson, Bill.
Call Number 647.94
Publication Date 2018
Format: Electronic Resources
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Tourism Management in Warm-Water Island Destinations.

2024-05-04T04:09:30Z

by Airey, David.
Call Number 338.479109142
Publication Date 2018
Format: Electronic Resources
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The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures / edited by Marios Sotiriadis.

2024-05-04T04:09:30Z

by Sotiriadis, Marios.
Call Number 338.4791 23
Publication Date 2018
Summary This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Format: Electronic Resources
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Critical essays in tourism research / Maximiliano E Korstanje, editor.

2024-05-04T04:09:30Z

Call Number 338.4791 23
Publication Date 2018
Format: Electronic Resources
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Traditions and innovations in contemporary tourism / edited by Vasil Marinov, Maria Vodenska, Mariana Assenova and Elka Dogramadjieva.

2024-05-04T04:09:30Z

by Marinov, Vasil P., editor.
Call Number 338.4791 23
Publication Date 2018
Summary This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspetives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, if offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural even marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products--back cover.
Format: Electronic Resources
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Advances in social media for travel, tourism and hospitality new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel.

2024-05-04T04:09:30Z

by Sigala, Marianna, editor.
Call Number 338.4791 ADV
Publication Date 2018
Format: Electronic Resources
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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.

2024-05-04T04:09:30Z

by Kolb, Bonita, author.
Call Number 338.4791 KOL
Publication Date 2018
Format: Electronic Resources
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Innovation in Hospitality Education : Anticipating the Educational Needs of a Changing Profession.

2024-05-04T04:09:30Z

by Oskam, Jeroen A.
Call Number 647.94071 OSK
Publication Date 2017
Format: Electronic Resources
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Routledge Handbook of Hospitality Marketing / edited by Dogan Gursoy.

2024-05-04T04:09:30Z

by Gursoy, Dogan, editor.
Call Number 647.940688 ROU
Publication Date 2017
Format: Electronic Resources
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Modern Hotel Operations Management / Michael N. Chibili (Ed.).

2024-05-04T04:09:30Z

by Chibili, Michael N., editor.
Call Number 647.94068 MOD
Publication Date 2017
Format: Electronic Resources
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Marketing for hospitality and tourism / Philip Kotler [and 3 others].

2024-05-04T04:09:30Z

by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books

Hospitality marketing and consumer behavior : creating memorable experiences / edited by Vinnie Jauhari, PhD.

2024-05-04T04:09:30Z

by Jauhari, Vinnie, editor.
Call Number 647.940688 HOS
Publication Date 2017
Format: Electronic Resources
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Travel, tourism and hospitality marketing : theory and practice / Mark Anthony Camilleri.

2024-05-04T04:09:30Z

by Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number 647.940688 CAM
Publication Date 2017
Format: Books

What marketing strategy for destinations with a negative image?.

2024-05-04T04:09:30Z

by Seraphin, Hugues.
Call Number 910.688
Publication Date 2017
Format: Electronic Resources
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Ecotourism and Sustainable Tourism.

2024-05-04T04:09:30Z

by Price, Richard H.
Call Number 910.684
Publication Date 2017
Format: Electronic Resources
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Marketing for tourism, hospitality & events : a global & digital approach / Simon Hudson and Louise Hudson.

2024-05-04T04:09:30Z

by Hudson, Simon.
Call Number 647.940688 HUD
Publication Date 2017
Format: Books

Hospitality marketing / David Bowie ... [and 3 others].

2024-05-04T04:09:30Z

by Bowie, David, author.
Call Number 647.940688 HOS
Publication Date 2017
Format: Books

Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner &. Natalie Semley

2024-05-04T04:09:30Z

by Brunt, Paul.
Call Number 338.4791 BRU
Publication Date 2017
Format: Books

Hospitality marketing management / David C. Bojanic, Robert D. Reid.

2024-05-04T04:09:30Z

by Bojanic, David C., author.
Call Number 657.8370688 BOJ
Publication Date 2017
Format: Electronic Resources
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Australian wine : styles and tastes : people and places / Patrick Iland, Peter Gago, Andrew Caillard, Peter Dry.

2024-05-04T04:09:30Z

by Iland, Patrick, author.
Call Number 641.220994 ILA
Publication Date 2017
Summary "Australian Wine: styles and tastes, people and places" is the key to understanding and enjoying Australian wine. Absorbing text and interesting photography take the reader on a journey from the vineyard to the wine in the glass. It is a comprehensive and practical guide to the way grapes are grown and how wine is made and how the different practices influence the taste of the wine. A feature of the book is the extensive coverage of the sensory profiles of Australia's wine styles, highlighting the incredible and fascinating diversity that make up the modern Australian premium wine scene. The concise, easy to follow, educational approach makes it an ideal book for anyone who is interested in wine. The book contains 290 pages of informative text, maps, wine style guides, tasting clues and over 300 photographs to illustrate the richness, diversity and quality of Australian wine. It has been written for students, the wine trade and the general wine consumer who wants to know a little more about Australian wine. It can be used in wine courses, hospitality courses, and for training retail, marketing and cellar door sales personnel or just to enjoy the read.
Format: Regular print

Heritage, Culture and Society : Research agenda and best practices in the hospitality and tourism industry.

2024-05-04T04:09:30Z

by Radzi, Salleh Mohd.
Call Number 338.4764794
Publication Date 2016
Format: Electronic Resources
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Corporate social responsibility and responsible gambling in gaming destinations / .Jian Ming Luo and Chi Fung Lam.

2024-05-04T04:09:30Z

by Luo, Jian Ming, author.
Call Number 795.0684 JIA
Publication Date 2016
Format: Electronic Resources
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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-04T04:09:30Z

by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
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Management Science in Hospitality and Tourism : Theory, Practice, and Applications.

2024-05-04T04:09:30Z

by Uysal, Muzaffer.
Call Number 647.94068
Publication Date 2016
Format: Electronic Resources
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Modern hotel operations management / Michael N. Chibili (ed.) ; authors: Latifa Benhadda, Shane de Bruyn, Michael N. Chibili, Conrad Lashley, Saskia Penninga, Bill Rowson.

2024-05-04T04:09:30Z

by Chibili, Michael N., editor.
Call Number 647.94068 MOD
Publication Date 2016
Format: Books

How to Open a Financially Successful Bed & Breakfast or Small Hotel.

2024-05-04T04:09:30Z

by Fullen, Sharon.
Call Number 647.94068
Publication Date 2016
Format: Electronic Resources
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Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

2024-05-04T04:09:30Z

by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format: Electronic Resources
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Technological advances in hospitality [electronic resource] / guest editor Dr. Brendan T. Chen.

2024-05-04T04:09:30Z

by Chen, Brendan T.
Call Number 647.940285 TEC
Publication Date 2015
Summary This ebook is prepared from the research works presented at the 3rd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC). It presents works focusing on technology (e.g., blogs, GPS), innovation, and innovative forms of tourism (e.g., nostalgic tourism).
Format: Electronic Resources
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Hospitality and Tourism 2015 [electronic resource] : Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)

2024-05-04T04:09:30Z

by Jamal, Salamiah A.
Call Number XX(157041.1)
Publication Date 2015
Format: Electronic Resources
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Hospitality Experience / Frans Melissen [and 3 others], editors.

2024-05-04T04:09:30Z

by Melissen, Frans
Call Number 647.94068 HOS
Publication Date 2015
Format: Electronic Resources
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Sport Facility and Event Management.

2024-05-04T04:09:30Z

by Aicher, Thomas J.
Call Number 796.069
Publication Date 2015
Format: Electronic Resources
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New perspectives in hospitality management.

2024-05-04T04:09:30Z

Call Number 647.068 23
Publication Date 2015
Summary New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format: Electronic Resources
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Hospitality Management : A Brief Introduction.

2024-05-04T04:09:30Z

by Wood, Roy C.
Call Number 647.94068
Publication Date 2015
Summary An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.
Format: Electronic Resources
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Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.

2024-05-04T04:09:30Z

by Kotler, Philip, author.
Call Number 647.940688 KOT
Publication Date 2014
Format: Books

Economy Hotels in China [electronic resource] : A Glocalized Innovative Hospitality Sector

2024-05-04T04:09:30Z

by Huang, Songshan Sam.
Call Number 338.47910951
Publication Date 2014
Summary While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level c
Format: Electronic Resources
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How could hospitality and tourism firms implement business practices? [electronic resource].

2024-05-04T04:09:30Z

by Douglas, Alexander.
Call Number 647.940688
Publication Date 2014
Summary This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Format: Electronic Resources
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Progress in hospitality research [electronic resource].

2024-05-04T04:09:30Z

by Okumus, Fevzi.
Call Number 647.94 OKU
Publication Date 2014
Summary This ebook on contemporary hospitality research addresses key issues and challenges in the hospitality and tourism field. Written by leading scholars in the hospitality and tourism field to contribute it: addresses productivity, quality and relationship marketing in service operations; explains and synthesizes major services operations research foci from the past century; presents a critical review of the human resources management (HRM) research in the generic HRM and the hospitality fields; evaluates the evolution of hospitality marketing research over the last 25 years and illustrates how t
Format: Electronic Resources
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Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-04T04:09:30Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
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Theory and Practice in Hospitality and Tourism Research [electronic resource].

2024-05-04T04:09:30Z

by Radzi, Salleh Mohd.
Call Number 338.4791
Publication Date 2014
Summary Preface Acknowledgements Organizing committee Hospitality managementThe contribution of internship in developing industry relevant management competencies among hotel and tourism management students A.H. Ahmad Ridzuan, N.C. Ahmat & A.A. AzdelAn examination of current compensation and performance appraisal practice among hotel employers in Malaysia: A preliminary study J. Lahap, S.M. Isa, N.M. Said, K. Rose & J.M. SaberSix Sigma as a source of service delivery improvement methodology for the Malaysian hotel sector J. Lahap, B.
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Managing sustainability in the hospitality and tourism industry [electronic resource] : paradigms and directions for the future / edited by Vinnie Jauhari.

2024-05-04T04:09:30Z

by Jauhari, Vinnie.
Call Number 338.4791 MAN
Publication Date 2014
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Wine and identity : branding, heritage, terroir / edited by Matt Harvey, Leanne White and Warwick Frost.

2024-05-04T04:09:30Z

by Harvey, Matt, editor.
Call Number 641.22 WIN
Publication Date 2014
Summary In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
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Sustainability in the hospitality industry [electronic resource] : principles of sustainable operations / Philip Sloan, Willy Legrand and Joseph S. Chen.

2024-05-04T04:09:30Z

by Sloan, Philip.
Call Number 338.4791068 SLO
Publication Date 2013
Summary Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line.Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.
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Hospitality and Tourism [electronic resource] : Synergizing Creativity and Innovation in Research

2024-05-04T04:09:30Z

by Sumarjan, Norzuwana.
Call Number XX(158488.1)
Publication Date 2013
Summary Hospitality and tourism managementSustainable approach of fishing tourism in Kenyir Lake M.A. Alias, N.A. Ahmad, M.A. Ahmad & F.H. Muhammad SafriAn overview of Yield Management practices among the front office employees in five-star hotels D.A.A. Mohd Asri & N. SumarjanWork motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur M.F. NurDalila, S.M. Radzi & Z. OthmanCorporate Social Responsibility (CSR) activities, brand image and hotel guest retention N.Z. Othman & M.A. Hemdi
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The handbook of food research / edited by Anne Murcott, Warren Belasco, and Peter Jackson ; with a foreword by Sidney W. Mintz.

2024-05-04T04:09:30Z

by Murcott, Anne, editor.
Call Number 641.30072 HAN
Publication Date 2013
Format: Books

Service Quality Measurement : Issues and Perspectives.

2024-05-04T04:09:30Z

by Rodrigues, Lewlyn L. R.
Call Number 658.8658.812
Publication Date 2013
Summary This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement of the intangibles and implied needs of the customers. The research literature is filled with articles on how to quantify the services, and there are several streams of arguments on the choice of the most ideal approach. However, the research gap lies in the answer to the question: 'Do these measurement instruments concur in their measurement outcomes or do they give different results in the same situation?' This book primarily makes an attempt to answer this question through a case study approach. Even though, there are several instruments for the measurement of service quality, the two most widely used instruments are SERVQUAL and SERVPERF metrics. Comprehensively, this book explains the systematic procedure of using both, the instruments in a service sector, and further, the procedure for conducting a statistical analysis so that one will be able to apply the same in any service sector. It then takes the reader through a series of tests in order to compare the two metrics, and to prove statistically if there is the same outcome in a problem situation. The results are sure to surprise the reader, and trigger the "research bent of mind" to undertake a similar study of such metrics and gain mastery over performing an independent research with very minimal guidance from a professional guide. To conclude, this book is sure to provide adequate inputs for a service quality researcher, and answer various questions wriggling in the mind of a beginner of service quality research such as: How shall I start with service quality measurement? How to collect data? How to select a sample? How to conduct a literature review? How to analyse the data? What research methodology is applicable? How to build hypothesis on my research? How to use statistical procedures? How to present the findings? How to draw implications from the study results?   Biographische Informationen Lewlyn L.R. Rodrigues has 27 years' experience in teaching, research, and administration in several countries. He has successfully guided two students for their Ph.D., and is currently having ten Ph.D. students working under his supervision at Manipal University, India in diversified areas, such as knowledge management, innovation and technology management, manufacturing, service quality, and system dynamics. The author has published a book on system dynamics, entitled 'theory and case studies', about 120 papers in journals and conferences, and won several best paper awards. Moreover, he is a reviewer of several journals, including the 'Journal of Knowledge Management Practice', the 'South African Journal of Management Research', the 'European Modelling' and the 'Simulation Symposium'. The author holds a B.E. in mechanical engineering, an MBA in human resource and quality, an M.Tech. in production engineering, and a Ph.D. in system dynamics. Rodrigues is the professor and head of the Department of Humanities & Social Sciences at the Manipal Institute of Technology, and may be contacted at l.rodrigues@manipal.edu. Girish K Nair is a lecturer in the area of finance and economics in international hospitality and tourism and business management at the Stenden University, Qatar. He is pursuing his Ph.D. in economics, and further, he is a researcher in diversified fields, such as human resource management, international finance, economics, and marketing and strategic planning. Nair can be contacted at gknair7474@yahoo.com. Anisa Hussain has an MBA in human resource and systems, and an M.Phil. in management. She is currently pursuing her PhD in organizational citizenship behaviour, and is an assistant professor at the Jamal Institute of Management, Trichy, in India. The author has about 60 papers published in conferences, and 34 publications in journals. She is a very versatile researcher who has expertise in knowledge management, technology management, innovation management, system dynamics modelling and simulation with an in-depth knowledge in statistical analysis. Anisa may be contacted at anisa.akh@gmail.com. Dr U Syed Aktharsha holds a PhD in knowledge management, and is teaching information systems at the Jamal Institute of Management. He is an active researcher on strategic issues of information systems, and has various works published in most reputed journals in India and abroad. He is responsible for around 145 papers in conferences and journals, and is among the most sought after guide for research and invited lectures in various high profile management institutes in the country. His research interests include knowledge management, ERP implementation and firm performance, service marketing and information system strategies. He may be contacted at syedjmcjim@gmail.com.
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Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-04T04:09:30Z

by Sigala, Marianna.
Call Number 338.47910285 SOC
Publication Date 2012
Summary Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Format: Books

International Encyclopedia of Hospitality Management [electronic resource].

2024-05-04T04:09:30Z

by Pizam, Abraham.
Call Number 647.94
Publication Date 2012
Summary The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level:* Lodging* Restaurants* Clubs* Time-share* ConventionsAs well as a functional one: * Accounting & finance* Marketing* Human resources* Information technology* Facilities management Its u
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Marketing in Food, Hospitality, Tourism and Events [electronic resource] : A Critical Approach

2024-05-04T04:09:30Z

by Tresidder, Richard.
Call Number 647.94068 TRE
Publication Date 2012
Summary A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
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International Cultural Tourism [electronic resource].

2024-05-04T04:09:30Z

by Leslie, David.
Call Number 338.4791
Publication Date 2012
Summary International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including deman
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Hospitality marketing [electronic resource] : principles and practice / David Bowie, Francis Buttle.

2024-05-04T04:09:30Z

by Bowie, David.
Call Number 647.0688 BOW
Publication Date 2012
Summary This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of i
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Principles of management for the hospitality industry [electronic resource] / Dana Tesone.

2024-05-04T04:09:30Z

by Tesone, D. V. (Dana V.)
Call Number 647.94068 TES
Publication Date 2012
Summary It is vital for hospitality management students to understand key management concepts as part of the complex and intimate nature of the services industry. Principles of Management for the Hospitality Industry is designed specifically for hospitality students who need to be able to use management tools and techniques to become successful hospitality managers. By placing you at the heart of an imaginary workplace this book offers the opportunity to work through all of the items of discussion for each topic. The chapter begins with a scenario to prompt an exploration of a given
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What are the challenges faced by the hospitality industry in India? [electronic resource].

2024-05-04T04:09:30Z

by Jauhari, Vinnie.
Call Number XX(33913.1)
Publication Date 2012
Summary This ebook explores the challenges faced by the Indian hospitality industry. WHATT?s industry-led methodology is applied and the team of contributors used an industry round table approach to solicit views from hospitality practitioners, academics and government representatives. The challenges have been considered from a strategic perspective as well as from marketing, human resources, technology, finance and destination management perspectives.
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New Trends Towards Mediterranean Tourism Sustainability [electronic resource].

2024-05-04T04:09:30Z

by Rosalino, Luís Miguel.
Call Number 338.4791091822
Publication Date 2012
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Customer service for tourism and hospitality [electronic resource] / Simon Hudson, Louise Hudson.

2024-05-04T04:09:30Z

by Hudson, Simon
Call Number 647.94068 HUD
Publication Date 2012
Summary Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.

2024-05-04T04:09:30Z

by Tsiotsou, Rodoula H.
Call Number 338.4791 22
Publication Date 2012
Summary Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
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On-premise catering [electronic resource] : hotels, convention centers, arenas, clubs, and more / Patti J. Shock, John M. Stefanelli, Cheryl Sgovio.

2024-05-04T04:09:30Z

by Shock, Patti J.
Call Number 642.4
Publication Date 2011
Summary The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts and educators, On-Premise Catering is the definitive guide to catering in hotels, banquet halls, wedding facilities, conference centers, private clubs, and other venues. This new Second Edition has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern décor, effective menu writing, catering in stadiums and casinos, and more.Fully updated to keep pace with current industry trends and practicesCovers all aspects of on-premise catering, from food and beverage service, room setup, and décor, to staffing, marketing, and financial controlsIdeal for caterers, event professionals, chefs working in on-premise facilities, and students in culinary, hospitality, and foodservice management programs On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.
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Trends and issues in global tourism 2011 [electronic resource] / Roland Conrady, Martin Buck in collaboration with Pia Viehl and Katrin Tittel.

2024-05-04T04:09:30Z

by Conrady, Roland, 1959-
Call Number 338.4791 TRE
Publication Date 2011
Summary This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, A-ger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
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Review of Marketing Research, 8 [electronic resource] : Special Issue - Marketing Legends.

2024-05-04T04:09:30Z

by Malhotra, Naresh K.
Call Number 910.688
Publication Date 2011
Summary This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
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Timeshare Resort Operations : A Guide to Management Practice / Randall Upchurch, Conrad Lashley.

2024-05-04T04:09:30Z

by Upchurch, Randall, author.
Call Number 647.94068 UPC
Publication Date 2011
Summary This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.
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Hospitality and tourism management / Petter M. Berge and Sondre B. Eliassen, editors.

2024-05-04T04:09:30Z

by Berge, Petter M.
Call Number 647.06799999999998
Publication Date 2010
Format: Electronic Resources
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Hospitality and travel marketing / Alastair M. Morrison.

2024-05-04T04:09:30Z

by Morrison, Alastair M.
Call Number 647.940688 MOR
Publication Date 2010
Summary "Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

2024-05-04T04:09:30Z

by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2010
Format: Books

Marketing and Management Sciences [electronic resource] : Proceedings of the International Conference on ICMMS 2008

2024-05-04T04:09:30Z

by Simos, Theodore E.
Call Number 658.8
Publication Date 2010
Summary This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-04T04:09:30Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2010
Summary This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html

Consumer Behavior Knowledge for Effective Sports and Event Marketing.

2024-05-04T04:09:30Z

by Kahle, Lynn R.
Call Number 796.0698
Publication Date 2010
Summary The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
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Jobs in Green Travel and Tourism.

2024-05-04T04:09:30Z

by Ching, Jacqueline.
Call Number 910.23
Publication Date 2010
Summary In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
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Competitive marketing in tourism [digital videorecording].

2024-05-04T04:09:30Z

Call Number TR DVD 338.4791945 COM
Publication Date 2009
Summary A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions.
Format: Other

Hotel marketing [electronic resource] / S.M. Jha.

2024-05-04T04:09:30Z

by Jha, S.M.
Call Number 647.950688 JHA
Publication Date 2009
Format: Electronic Resources
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The Sage handbook of hospitality management / edited by Bob Brotherton and Roy C. Wood.

2024-05-04T04:09:30Z

by Wood, Roy C., 1959-
Call Number 647.068 SAG
Publication Date 2008
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html

Upselling products and services in tourism and hospitality [digital videorecording].

2024-05-04T04:09:30Z

by Seidel, Paul.
Call Number TR DVD 380.14591 UPS
Publication Date 2008
Summary "The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format: Other

Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.

2024-05-04T04:09:30Z

by Oh, Haemoon.
Call Number 647.950688 HAN
Publication Date 2008
Format: Books

Marketing essentials in hospitality and tourism : Foundations and practices / Stowe Shoemaker, Margaret Shaw.

2024-05-04T04:09:30Z

by Shoemaker, Stowe.
Call Number 647.940688 SHO
Publication Date 2008
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html

How Should Niagara Region Respond to the Challenges it Faces and Find Solutions to Preserve and Develop its Tourism Industry? [electronic resource] : How Should Niagara Region Respond to the Challenges it Faces and Find Solutions to Preserve and Develop its Tourism Industry

2024-05-04T04:09:30Z

by Jayawardena, Dr Chandana.
Call Number 974.798
Publication Date 2008
Summary The purpose of this e-book is to provide a backdrop to tourism challenges and solutions in the Niagara Region, and to present the key points discussed during the 2007 WHATT roundtable discussion in the Niagara Region, Canada. The rationale for the e-book is that the private sector and academia must work together in identifying the root causes for key problems and then find practical solutions. Often it is the public sector that leads this process, but it was felt that the private sector and academia should become proactive in finding practical solutions.
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Hotel management : sales and marketing service / M.C. Metti.

2024-05-04T04:09:30Z

by Metti, M. C.
Call Number 647.94068 MET
Publication Date 2008
Format: Books

Advances in culture, tourism and hospitality research. Vol. 2 [electronic resource] / edited by Arch G. Woodside.

2024-05-04T04:09:30Z

by Woodside, Arch G.
Call Number 338.4791 22
Publication Date 2008
Summary This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple and complex heuristics do freely-independent-travelers apply pre-trip and during the trip in deciding where to go and what to do? What metrics are useful for measuring the impact of activity-focused tourism on the well-being of regional areas? How do executive leadership styles affect employee satisfaction in international tourist hotels? What action and outcome metrics are useful for measuring performance management auditing and destination marketing organization planning and implementing?In terms of the first question, research on tourists' risk-handling behavior provides a useful framework for explaining their novelty seeking proneness. The first paper of the volume provides a complete research report on how tourists' risk-handling behavior explains contingencies in novelty seeking regarding repeat visits to a given destination. How executives process industrial tourism models depends on whether or not they view such enterprise development as a core or peripheral business. The second paper provides thick descriptions of alternative process approaches whilst the third reports a mixed-methods (interpretative and positivistic) research design to provide a thorough report on FITs' (fully independent travellers') pre-trip and trip thinking and doing behavior. This research approach shows how FITs take advantage of serendipitous opportunities to experience a number of locations, attractions, and activities that they had neither actively researched nor planned. The fourth paper applies the fields of travel research and community economic development (CED) within an ethnographic and survey research study on mural tourism which shows how tourism business models can be successful for nurturing CED. The following paper provides both evidence on how leadership styles affect the success of international hotel operations as well as templates on how to measure both leadership styles and subsequent impacts on hotel operations. The final paper includes a longitudinal case study of management performance audits of a government destination marketing organization (DMO) to illustrate the use of templates for measuring both auditor and DMO executives behavior and performance outcomes. As such, this paper concludes what is a diverse and engaging volume of Advances in Culture Tourism and Hospitality Research.
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Research from the University of Florida Rosen College.

2024-05-04T04:09:30Z

by Okumus, Dr Fevzi.
Call Number 647.94068647.95068
Publication Date 2008
Summary This e-book includes tourism and hospitality papers from the University of Central Florida Rosen College. Papers look at human resource management and marketing.
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Handbook of Marketing Research Methodologies for Hospitality and Tourism [electronic resource].

2024-05-04T04:09:30Z

by Nykiel, Ronald A.
Call Number 910.688
Publication Date 2007
Summary Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility stu
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Ceserani and Kinton's the theory of catering / David Foskett and Victor Ceserani.

2024-05-04T04:09:30Z

by Foskett, David, 1951-
Call Number 647.95 FOS
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008270701.html

Hotel convention sales, services, and operations / Pat Golden-Romero.

2024-05-04T04:09:30Z

by Golden-Romero, Pat.
Call Number 647.940688 GOL
Publication Date 2007
Summary "Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--BOOK JACKET.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030471.html Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html

Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.

2024-05-04T04:09:30Z

by Nykiel, Ronald A.
Call Number 658.83 NYK
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

2024-05-04T04:09:30Z

by Shoemaker, Stowe.
Call Number 647.940688 SHO
Publication Date 2007
Format: Books

A host of opportunities : an introduction to hospitality management / Hubert B. Van Hoof ... [et al.]

2024-05-04T04:09:30Z

by Van Hoof, Hubert B.
Call Number 647.94068 HOS
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip065/2005037609.html

The international hotel industry : sustainable management / Timothy L. G. Lockyer.

2024-05-04T04:09:30Z

by Lockyer, Timothy L. G.
Call Number 647.94068 LOC
Publication Date 2007
Summary "The Intemational Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail." "Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case studies and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability."--BOOK JACKET.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip078/2007000480.html

How to market your accommodation business effectively / written by Susan Briggs for VisitBritain.

2024-05-04T04:09:30Z

by Briggs, Susan.
Call Number 647.9441 BRI
Publication Date 2007
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

2024-05-04T04:09:30Z

by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl.

2024-05-04T04:09:30Z

by Deuschl, Dennis E.
Call Number 647.940688 DEU
Publication Date 2006
Format: Books

Managerial competence within the hospitality and tourism service industries : global cultural contextual analysis / John Saee.

2024-05-04T04:09:30Z

by Saee, John.
Call Number 647.94068 SAE
Publication Date 2006
Summary "This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html

Marketing research / Donald R. Cooper ; Pamela S. Schindler.

2024-05-04T04:09:30Z

by Cooper, Donald R.
Call Number 658.83 COO
Publication Date 2006
Format: Books

Tourism : a modern synthesis / Stephen J. Page and Joanne Connell.

2024-05-04T04:09:30Z

by Page, Stephen, 1963-
Call Number 338.4791 PAG
Publication Date 2006
Format: Books

Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.

2024-05-04T04:09:30Z

by Cockman, Michael.
Call Number 647.940688 COC
Publication Date 2006
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-04T04:09:30Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2006
Summary "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html

Cases in hospitality and tourism management / edited by Robert M. O'Halloran, Ken Jarvis, Amy Allen-Chabot.

2024-05-04T04:09:30Z

by Jarvis, Ken.
Call Number 647.94068 CAS
Publication Date 2006
Summary "Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.
Format: Regular print

Heads in beds : hospitality and tourism marketing / Ivo Raza.

2024-05-04T04:09:30Z

by Raza, Ivo, 1968-
Call Number 647.940688 RAZ
Publication Date 2005
Summary "In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--BOOK JACKET.
Format: Books

Hospitality information systems and E-commerce / D.V. Tesone.

2024-05-04T04:09:30Z

by Tesone, D. V. (Dana V.)
Call Number 647.94068 TES
Publication Date 2005
Summary "Hospitality Information Systems and E-Commerce offers an in-depth look at how hospitality managers can most effectively use technology to benefit their business, and is a must-have resource for students and professionals seeking to learn more about this cutting-edge topic."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014936.html

Careers in meeting and events management, hospitality marketing : increasingly important business function planning everything from sales meetings to major conventions.

2024-05-04T04:09:30Z

by Institute for Career Research.
Call Number 658.456 22
Publication Date 2005
Format: Electronic Resources
Click here to view

Hospitality marketing : an introduction / David Bowie and Francis Buttle.

2024-05-04T04:09:30Z

by Bowie, David.
Call Number 647.940688 BOW
Publication Date 2004
Format: Books

Hospitality, tourism, and lifestyle concepts : implications for quality management and customer satisfaction / Maree Thyne, Eric Laws, editors.

2024-05-04T04:09:30Z

by Laws, Eric, 1945-
Call Number 647.94068 HOS
Publication Date 2004
Summary "Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016723.html

Gallery of best résumés / David F. Noble.

2024-05-04T04:09:30Z

by Noble, David F. (David Franklin), 1935-
Call Number 650.142 22
Publication Date 2004
Format: Electronic Resources
Click here to view

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

2024-05-04T04:09:30Z

by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2003 2002
Format: Books

Marketing : a concise guide to the hospitality industry / Garry Collins.

2024-05-04T04:09:30Z

by Collins, Garry, 1954-
Call Number 647.940688 COL
Publication Date 2003
Format: Books

Marketing : a concise guide to the hospitality industry / Garry Collins.

2024-05-04T04:09:30Z

by Collins, Garry.
Call Number 647.940688 COL
Publication Date 2003
Format: Books

Hotel and motel management and operations / William S. Gray, Salvatore C. Liguori.

2024-05-04T04:09:30Z

by Gray, William S., 1936-
Call Number 647.94068 GRA
Publication Date 2003
Format: Books

300 marketing letters and emails

2024-05-04T04:09:30Z

Call Number 647.940688 THR
Publication Date 2003
Summary Examples of hospitality marketing letters.
Format: Books

Understanding the hospitality consumer / Alistair Williams.

2024-05-04T04:09:30Z

by Williams, Alistair.
Call Number 647.95068 WIL
Publication Date 2002
Format: Books
Publisher description http://www.loc.gov/catdir/description/els031/2002071173.html Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html

Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.

2024-05-04T04:09:30Z

by Wearne, Neil.
Call Number 647.940688 WEA
Publication Date 2002
Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format: Books

Hospitality and travel marketing / Alastair M. Morrison.

2024-05-04T04:09:30Z

by Morrison, Alastair M.
Call Number 647.940688 MOR
Publication Date 2002 2001
Format: Books

Marketing hospitality / Cathy H.C. Hsu, Tom Powers.

2024-05-04T04:09:30Z

by Hsu, Cathy H. C.
Call Number 647.940688 HSU
Publication Date 2002
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-04T04:09:30Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2001
Format: Books

Hospitality sales and promotion : strategies for success / Derek Taylor.

2024-05-04T04:09:30Z

by Taylor, Derek, 1932-1997.
Call Number 647.94068 TAY
Publication Date 2001
Format: Books

Project evaluation and feasibility : analysis for hospitality operations / Kevin Baker.

2024-05-04T04:09:30Z

by Baker, Kevin, 1949-
Call Number 647.94 BAK
Publication Date 2000
Format: Books

Project evaluation and feasibility: analysis for hospitality operations / Kevin Baker.

2024-05-04T04:09:30Z

by Baker, Kevin, 1949-
Call Number 647.94 BAK
Publication Date 2000
Format: Books

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers.

2024-05-04T04:09:30Z

by Lewis, Robert C., 1930-
Call Number 647.940688 LEW
Publication Date 2000
Format: Books

Tourism and hospitality marketing / Sharron Dickman.

2024-05-04T04:09:30Z

by Dickman, Sharron.
Call Number 338.47910688 DIC
Publication Date 1999
Format: Books

Convention sales and services / Milton T. Astroff, James R. Abbey.

2024-05-04T04:09:30Z

by Astroff, Milton T.
Call Number 647.94068 AST
Publication Date 1998
Format: Books

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

2024-05-04T04:09:30Z

by Reich, Allen Z.
Call Number 647.940688 REI
Publication Date 1997
Format: Books

Marketing hospitality / Tom Powers.

2024-05-04T04:09:30Z

by Powers, Thomas F.
Call Number 647.940688 POW
Publication Date 1997
Format: Books

The dictionary of event management / Joe Jeff Goldblatt, Carol F. McKibben, editors, in conjunction with the International Special Events Society (ISES) ; foreword by James E. Jones.

2024-05-04T04:09:30Z

by Goldblatt, Joe Jeff, 1952-
Call Number 658.456 DIC
Publication Date 1996
Format: Books

Public relations for hospitality managers : communicating for greater profits / Albert E. Kudrle, Melvin Sandler.

2024-05-04T04:09:30Z

by Kudrle, Albert E.
Call Number 647.940688 KUD
Publication Date 1995
Summary In Public Relations for Hospitality Managers, busy restaurant and hotel operators will find the ideal guide for planning and implementing their own public relations programs. The only book of its kind written specifically for the hospitality industry, this guide shows you proven, professional techniques for building a positive image of your business, communicating effectively with media people, using public relations as a marketing tool, and turning problem situations into opportunities. In addition, this book offers a wealth of award-winning public relations ideas, special material on legal issues, lists of resource organizations, and a useful bibliography.
Format: Books

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers, Harsha E. Chacko.

2024-05-04T04:09:30Z

by Lewis, Robert C., 1930-
Call Number 647.940688 LEW
Publication Date 1995
Format: Books

Hospitality marketing / Neil Wearne.

2024-05-04T04:09:30Z

by Wearne, Neil
Call Number 647.940688 WEA
Publication Date 1994
Format: Books

Marketing for the hospitality industry / John Roberts.

2024-05-04T04:09:30Z

by Roberts, John.
Call Number 647.940688 ROB
Publication Date 1993
Format: Books

How to make money out of meals / by Neil Wearne

2024-05-04T04:09:30Z

by Wearne, Neil
Call Number 647.95 WEA
Publication Date 1990
Format: Books

Hospitality for sale / by C. Dewitt Coffman.

2024-05-04T04:09:30Z

by Coffman, Charles DeWitt
Call Number 647.940688 COF
Publication Date 1980
Format: Books

Three hundred publicity ideas for hotels & restaurants / [J. O. Dahl]

2024-05-04T04:09:30Z

by Dahl, J.O. (Joseph Oliver), 1893-1942.
Call Number ARC 647.940688 DAH
Publication Date 1939
Format: Books

Upselling Product and Service in Tourism and Hospitality [electronic resource]

2024-05-04T04:09:30Z

by ClickView (Firm)
Call Number XX(302792.1)
Summary The total tourism and hospitality experience consists of both products and services. Products are considered more tangible whilst services are intangible in nature. Up-selling is a marketing tool used in an attempt to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. In this programme we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry.
Format: Other
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