Search Results for Small business marketing

Marketing for small business / Kingsley Smith.

2024-05-03T14:58:23Z

by Smith, Kingsley.
Call Number 658.8 SMI
Publication Date 2002
Summary Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format: Books

Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.

2024-05-03T14:58:23Z

by Anderson, David W.
Call Number 658.8 23
Publication Date 2012
Summary Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format: Electronic Resources
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Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less / Patrick Bishop & Jennifer A. Bishop.

2024-05-03T14:58:23Z

by Bishop, Patrick, 1958-
Call Number 658.8 21
Publication Date 2000
Format: Electronic Resources
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Small business, big opportunity : winning the right customers through smart marketing and advertising / Sensis in partnership with Rob Hartnett ; edited by Karina White.

2024-05-03T14:58:23Z

by Hartnett, Rob, author.
Call Number 658.8 SMA
Publication Date 2006
Format: Regular print

The elements of small business [electronic resource] : a lay person's guide to the financial terms, marketing concepts and legal forms that every entrepreneur needs / John Thaler.

2024-05-03T14:58:23Z

by Thaler, John.
Call Number 658.022 22
Publication Date 2005
Format: Electronic Resources
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The business of nature-based tourism / Bob McKercher.

2024-05-03T14:58:23Z

by McKercher, Bob
Call Number 338.479194 MCK
Publication Date 1998
Format: Books

The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.

2024-05-03T14:58:23Z

by Joseph, Jim, 1963-
Call Number 658.827 23
Publication Date 2012
Format: Electronic Resources
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Small business management : manage to win / Rodney Overton.

2024-05-03T14:58:23Z

by Overton, Rodney.
Call Number 658.0220994 OVE
Publication Date 2002
Format: Books

Strap on the parachute : starting and thriving in small business / Alexandra Cain with David Koch.

2024-05-03T14:58:23Z

by Cain, Alexandra.
Call Number 658.0220994 CAI
Publication Date 2009
Format: Books

Tourism marketing for small businesses / Steven Pike.

2024-05-03T14:58:23Z

by Pike, Steven, author.
Call Number 338.47910688 PIK
Publication Date 2018
Format: Electronic Resources
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Starting a small business [digital videorecording].

2024-05-03T14:58:23Z

by Dannaher, Brenden.
Call Number TR DVD 658.022 STA
Publication Date 2004
Summary Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format: Other

Essential marketing skills / Peter Rix.

2024-05-03T14:58:23Z

by Rix, Peter.
Call Number 658.8 RIX
Publication Date 2003
Summary "This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format: Books

Small Business Case Studies: Tattoos, Pedals and Things Bizarre [electronic resource]

2024-05-03T14:58:23Z

by ClickView (Firm)
Call Number XX(302488.1)
Summary This programme considers four small businesses in various stages of development. It looks at: finance, ownership, location, market research, business plan, marketing, accounts, stock control, competition, staff, and more.
Format: Other
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Day to day business in a cafe [digital videorecording] / produced and directed by Matthew Lovering.

2024-05-03T14:58:23Z

by Lovering, Matthew.
Call Number TR DVD 647.95068 DAY
Publication Date 2005
Summary "There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe? such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition."
Format: Books

Marketing for beginners [digital videorecording] : a case-study in retail .

2024-05-03T14:58:23Z

by Video Education Australasia
Call Number TR DVD 658.800994 MAR
Publication Date 2001
Summary Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
Format: Other

The business plan [digital videorecording].

2024-05-03T14:58:23Z

Call Number DVD 658.4012 BUS
Publication Date 2009
Summary A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this program we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format: Books

Day to Day Business in a Cafe [electronic resource]

2024-05-03T14:58:23Z

by ClickView (Firm)
Call Number XX(302457.1)
Summary There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe such as: a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition.
Format: Other
ClickView Player

Small Business Management : The Business Plan [electronic resource]

2024-05-03T14:58:23Z

by ClickView (Firm)
Call Number XX(302092.1)
Summary A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this programme we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format: Other
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Small business planning : achieving success by design, not by chance / Alan Williams.

2024-05-03T14:58:23Z

by Williams, Alan J. (Alan John), 1937-
Call Number 658.0220994 WIL
Publication Date 2002
Format: Books

SME Case Studies : Creative Force: Technology Driving Change [electronic resource]

2024-05-03T14:58:23Z

by ClickView (Firm)
Call Number XX(302530.1)
Summary Businesses constantly face change. Technology drives much of it and has drastically impacted every industry and sector in recent decades. Successful small businesses embrace change and use technology smartly. Often it means continual reinvention. This video profiles Creative Force, a small business in regional south-east Australia that started as a print media-based marketing company two decades ago. Today it specialises in web and multimedia development for clients ranging from universities and major health authorities to individuals. The programme explores the impact of digital communications and the role that technology has played in completely transforming all aspects of the business over time. It is an ideal resource for upper-level learners in business, small business management, technology and related areas.
Format: Other
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Managerial economics [electronic resource] : concepts and principles / Donald N. Stengel.

2024-05-03T14:58:23Z

by Stengel, Donald N.
Call Number 338.5024658 22
Publication Date 2011
Summary Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format: Electronic Resources
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Growing your business [electronic resource] / Sanjyot P. Dunung.

2024-05-03T14:58:23Z

by Dunung, Sanjyot P.
Call Number 658.022 22
Publication Date 2010
Summary In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Format: Electronic Resources
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New business in India [electronic resource] : the 21st century opportunity / Paul Davies.

2024-05-03T14:58:23Z

by Davies, Paul (Paul J.)
Call Number 658.110954 22
Publication Date 2008
Summary New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Format: Electronic Resources
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Successful proposal strategies for small businesses [electronic resource] : using knowledge management to win government, private sector, and international contacts / Robert S. Frey.

2024-05-03T14:58:23Z

by Frey, Robert S.
Call Number 658.804 22
Publication Date 2008
Summary The Fifth Edition of this perennial bestseller is the ultimate resource for small and mid-sized businesses, as well as non-profit organizations and public-sector agencies, looking to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes that in turn support winning new business.
Format: Electronic Resources
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Successful proposal strategies for small business : using knowledge management to win government, private sector, and international contracts / Robert S. Frey.

2024-05-03T14:58:23Z

by Frey, Robert S.
Call Number 658.804 21
Publication Date 2002
Format: Electronic Resources
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Launch : an Internet millionaire's secret formula to sell almost anything online, build a business you love, and live the life of your dreams / Jeff Walker.

2024-05-03T14:58:23Z

by Walker, Jeff (Internet entrepreneur), author.
Call Number 658.11 WAL
Publication Date 2014
Summary This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market that you all-but-eliminated your competition? And you could do all that no matter how hunble your business or budget? -- Book Cover.
Format: Books

Successful proposal strategies for small businesses : using knowledge management to win government, private-sector, and international contracts / Robert S. Frey.

2024-05-03T14:58:23Z

by Frey, Robert S.
Call Number 658.804 22
Publication Date 2005
Summary "Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes."--Jacket.
Format: Electronic Resources
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Defence related SME's : analysis and description of current conditions / edited by Fernando Duarte Carvalho.

2024-05-03T14:58:23Z

by NATO Advanced Research Workshop on Defence Related SME's: Analysis and Description of Current Conditions (2002 : Funchal, Madeira Islands)
Call Number 338.4735500947 22
Publication Date 2004
Summary Today, there are big changes and differences between countries in matters of national defence. Gone are the huge engines of military industrial might, and struggling in their wake are networks upon networks of small and medium-sized enterprises (SME's), groping with the harsh reality of survival in this new world. For the first time, many if not most of them, are being forced to deal with new issues such as product development, marketing to a civilian world, private-sector financing and adopting competitive business practices and generally living outside the shadow of the defence business. Cru.
Format: Electronic Resources
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Start your own business / Rieva Lesonsky and the staff of Entrepreneur Press.

2024-05-03T14:58:23Z

by Lesonsky, Rieva.
Call Number 658.041 LES
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034043.html Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html

The digital marketing handbook : a step-by-step guide to creating websites that sell / by Robert W. Bly.

2024-05-03T14:58:23Z

by Bly, Robert W., author.
Call Number 658.872 23
Publication Date 2018
Summary Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
Format: Electronic Resources
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Handbook on business information systems [electronic resource] / edited by Angappa Gunasekaran, Maqsood Sandhu.

2024-05-03T14:58:23Z

by Gunasekaran, A.
Call Number 658.4038011 22
Publication Date 2010
Summary This handbook covers the vast field of business information systems, focusing particularly on developing information systems to capture and integrate information technology together with the people and their businesses. Part I of the book, "Health Care Information Systems", focuses on providing global leadership for the optimal use of health care information technology (IT). It provides knowledge about the best use of information systems for the betterment of health care services. Part II, Business Process Information Systems, extends the previous theory in the area of process develo.
Format: Electronic Resources
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Biomedical engineering entrepreneurship [electronic resource] / Jen-Shih Lee.

2024-05-03T14:58:23Z

by Lee, Jen-shih.
Call Number 610.28 22
Publication Date 2010
Summary This book is written for undergraduate and graduate students in biomedical engineering wanting to learn how to pursue a career in building up their entrepreneur ventures. Practicing engineers wanting to apply their innovations for healthcare will also find this book useful. The 21st century is the "Biotech Century" where many nations are investing heavily in biotechnology. As a result, tremendous business opportunities exist for biomedical engineering graduates who are interested in becoming successful entrepreneurs. However, many challenges await these entrepreneurs intending to invent safe and effective devices and drugs to prevent, diagnose, alleviate and cure diseases. In this publication, many examples of innovations in biomedical engineering are covered, from the conceptualization stage to successful implementation and commercialization. Part I teaches working and would-be biomedical engineers to assess how well their innovations and their team can succeed; Part II will guide budding entrepreneurs to launch their ventures to the point of pre-production models. Other important aspects like financing, negotiations, leading by example, manufacturing, marketing, venture and globalization are covered in Part III. Two concluding chapters, with excerpts from leaders in community, education and industries, touch on the growth and investment in biomedical engineering entrepreneurship.
Format: Electronic Resources
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Food truck business [electronic resource] : step-by-step startup guide / The Staff of Entrepreneur Media.

2024-05-03T14:58:23Z

by The Staff of Entrepreneur Media.
Call Number 647.95 STA
Publication Date 2015
Summary The experts at Entrepreneur provide a two-part guide to success. First, learn all the delicious detail behind starting one the hottest and most affordable food business: your own food truck. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.This kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more. Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years. Interviews and advice from successful entrepreneurs in the industry. Worksheets, brainstorming sections, and checklists. Entrepreneurs Startup Resource Kit (downloadable) More about Entrepreneur?s Startup Resource Kit Every small business is unique. Therefore, it?s essential to have tools that are customizable depending on your business?s needs. That?s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more all at your fingertips! You?ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you?re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you?ll get answers to the "how do I get started?? questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you?re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Format: Electronic Resources
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Web dragons : inside the myths of search engine technology / Ian H. Witten, Marco Gori, Teresa Numerico.

2024-05-03T14:58:23Z

by Witten, I. H. (Ian H.)
Call Number 025.04 22
Publication Date 2007
Summary If you've ever searched the web for information and wondered what's going on behind that query box, I recommend you read Web Dragons. It puts Internet search engines in contextpart of a legacy of information access dating back thousands of years. It explains in plain language how search engines work, and points out potential pitfalls that thoughtful searchers should consider. Web Dragons is clear and engaging. Given the amount of time and trust we all invest in search engines, if you pay attention to the web I highly recommend redirecting some of that attention to this book. --Craig Nevill-Manning, Engineering Director, Google Search technology is changing the way people understand and interact with the world. Web Dragons takes a revealing look at the evolution of search and how it will shape the future of information technology. --Prabhakar Raghavan, Head of Yahoo! Research Witten, Gori and Numerico steadily bring the web into sharper and sharper focus. A daunting expanse is revealed to have structure. The structure enables the knowledgeable to navigate it to their benefit and allows the unscrupulous or careless to create pitfalls and traps. Search engines will be critical tools for most people living today. What could be more important than understanding how these technologies work and where they are going? --Jonathan Grudin, Microsoft Research In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. Its where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search enginesweb dragonsare the portals through which we access societys treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? Whats coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right nowand this book shows you what it will look like and how it will change your world. Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyesand make you blink. About the authors: Ian H. Witten is professor of computer science at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM, he has written several books, including How to Build a Digital Library (2002) and Data Mining (2005), both from Morgan Kaufmann. Marco Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President of the Italian Association for Artificial Intelligence. Teresa Numerico teaches network theory and communication studies at the University of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno. Previously she was employed as a business development and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon Network). * Presents a critical view of the idea of funneling information access through a small handful of gateways and the notion of a centralized index--and the problems that may cause. * Provides promising approaches for addressing the problems, such as the personalization of web services. * Presented by authorities in the field of digital libraries, web history, machine learning, and web and data mining. * Find more information at the author's site: <a href="http://www.webdragons.net">webdragons.net</a>.
Format: Electronic Resources
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Tourism Management in Warm-Water Island Destinations.

2024-05-03T14:58:23Z

by Airey, David.
Call Number 338.479109142
Publication Date 2018
Format: Electronic Resources
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Specialty Food Business : Step-By-Step Startup Guide.

2024-05-03T14:58:23Z

by Media, The Staff of Entrepreneur.
Call Number 664.02800000000002
Publication Date 2016
Summary Start a Specialty Food Business Today. We'll Show You How. The experts at Entrepreneur provide a two-part guide to success. First, find out what it takes to start, run, and grow a successful specialty food business fueled by a growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.
Format: Electronic Resources
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How to Open & Operate a Financially Successful Personal Chef Business.

2024-05-03T14:58:23Z

by Rowley, Carla.
Call Number 647.95068
Publication Date 2007
Summary According to the U.S. Department of Labor one of the fastest growing segments of the food service business is providing professional personal chef services. Personal chefs can expect to make between 100 and 400 a day every day. Until recently having a chef prepare food for you and your family was considered a luxury for only the wealthy. Today, many individuals and families have discovered that a personal chef service is an affordable, time saving, and healthy alternative to the stress and time constraints of working to put a wholesome, economical, and tasty meal on the table every night. A personal chef offers a professional service of meal preparation. A client's individual tastes drive the creation of their customized menu. These personalized meals are prepared either in the client s home or your catering kitchen and then packaged, labeled, possibly delivered, and stored in the refrigerator or freezer. Most services include complete grocery shopping, customized menu planning, and storage in oven/microwavable containers. Families in which both spouses work, singles and couples who work long, hard hours, seniors who would rather not or cannot cook anymore, gourmets who love to cook but who do not always have the time, and individuals that have medical conditions, such as wheat/gluten intolerance, milk or other sensitivities, diabetes, or high blood pressure, who require specialized meals will seek your services. This book will not teach you how to cook, although there are some sample menus. What you will learn is all the aspects of starting your business, pricing your products, marketing your business, and conducting your day-to-day business operations. This comprehensive new book will show you step-by-step how to set up, operate, and manage a financially successful personal chef business. The author has left no stone unturned in explaining the risky business of food service. You also will learn how to draw up a winning business plan, how to set up computer systems to save time and money, how to hire and keep a qualified staff, how to generate high profile public relations, and how to keep bringing customers back. In addition, you will become familiar with basic cost control systems, profitable menu planning, successful kitchen management, equipment layout and planning, food safety and Hazard Analysis Critical Control Point (HACCP), low cost marketing ideas, and low and no cost ways to satisfy customers and build sales. The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Format: Electronic Resources
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Event Planning Business : Step-by-Step Startup Guide.

2024-05-03T14:58:23Z

by Media, The Staff of Entrepreneur.
Call Number 394.2
Publication Date 2015
Summary The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need to know to become a successful event planner. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes:  Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more  Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years  Interviews and advice from successful entrepreneurs in the industry  Worksheets, brainstorming sections, and checklists  Entrepreneurs Startup Resource Kit (downloadable) More about Entrepreneur's Startup Resource Kit Every small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more  all at your fingertips! You'll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the how do I get started?" questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you're likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Format: Electronic Resources
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Good Food, Great Business : How to Take Your Artisan Food Idea from Concept to Marketplace.

2024-05-03T14:58:23Z

by Wyshak, Susie.
Call Number 664.0068
Publication Date 2014
Format: Electronic Resources
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The Restaurant Manager's Handbook : How to Set Up, Operate, and Manage a Financially Successful Food Service Operation.

2024-05-03T14:58:23Z

by Brown, Douglas Robert, 1960- 1960-, author.
Call Number 642.5 BRO
Publication Date 2007
Summary The multiple award-winning Restaurant Manager's Handbook is the best-selling book on running a successful food service operation. Now in the 4th completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on- and off-premise catering operations. We've added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Manager's Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information. This includes extensive material on how to prepare a restaurant for a potential sale. There is even a section on franchising. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and specialties for profit. You will discover an expanded section on restaurant marketing and promotion plus revised accounting and budgeting tips. This new edition includes photos and information from leading food service manufacturers to enhance the text. Anyone in the food service industry will rely on this book in everyday operations. Its 28 chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understand way, pointing out methods to increase your chances of success and showing how to avoid the many mistakes arising from being uninformed and inexperienced that can doom a restaurateur's start-up. You will have at your fingertips profitable menu planning, sample restaurant floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety, Hazardous and Critical Control Point (HACCP) information, and successful beverage management. Learn how to set up computer systems to save time and money and get brand new IRS tip-reporting requirements, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development. You will be able to generate high profile public relations and publicity, initiate low cost internal marketing ideas, and low- and no-cost ways to satisfy customers and build sales. The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 1000 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Format: Electronic Resources
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Marketing for hospitality and tourism / Philip Kotler [and 3 others].

2024-05-03T14:58:23Z

by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books