Search Results for Small business marketing - Narrowed by: Business Expert Press.

Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.

2024-05-20T10:03:51Z

by Anderson, David W.
Call Number 658.8 23
Publication Date 2012
Summary Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format: Electronic Resources
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Managerial economics [electronic resource] : concepts and principles / Donald N. Stengel.

2024-05-20T10:03:51Z

by Stengel, Donald N.
Call Number 338.5024658 22
Publication Date 2011
Summary Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format: Electronic Resources
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Growing your business [electronic resource] / Sanjyot P. Dunung.

2024-05-20T10:03:51Z

by Dunung, Sanjyot P.
Call Number 658.022 22
Publication Date 2010
Summary In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Format: Electronic Resources
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