Search Results for Small business marketing - Narrowed by: ClickView (Firm)

Small Business Case Studies: Tattoos, Pedals and Things Bizarre [electronic resource]

2024-05-17T20:13:19Z

by ClickView (Firm)
Call Number XX(302488.1)
Summary This programme considers four small businesses in various stages of development. It looks at: finance, ownership, location, market research, business plan, marketing, accounts, stock control, competition, staff, and more.
Format: Other
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Day to Day Business in a Cafe [electronic resource]

2024-05-17T20:13:19Z

by ClickView (Firm)
Call Number XX(302457.1)
Summary There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe such as: a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition.
Format: Other
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Small Business Management : The Business Plan [electronic resource]

2024-05-17T20:13:19Z

by ClickView (Firm)
Call Number XX(302092.1)
Summary A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this programme we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format: Other
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SME Case Studies : Creative Force: Technology Driving Change [electronic resource]

2024-05-17T20:13:19Z

by ClickView (Firm)
Call Number XX(302530.1)
Summary Businesses constantly face change. Technology drives much of it and has drastically impacted every industry and sector in recent decades. Successful small businesses embrace change and use technology smartly. Often it means continual reinvention. This video profiles Creative Force, a small business in regional south-east Australia that started as a print media-based marketing company two decades ago. Today it specialises in web and multimedia development for clients ranging from universities and major health authorities to individuals. The programme explores the impact of digital communications and the role that technology has played in completely transforming all aspects of the business over time. It is an ideal resource for upper-level learners in business, small business management, technology and related areas.
Format: Other
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