Search Results for Small business marketing - Narrowed by: Teacher Reference

Starting a small business [digital videorecording].

2024-05-17T21:53:10Z

by Dannaher, Brenden.
Call Number TR DVD 658.022 STA
Publication Date 2004
Summary Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format: Other

Day to day business in a cafe [digital videorecording] / produced and directed by Matthew Lovering.

2024-05-17T21:53:10Z

by Lovering, Matthew.
Call Number TR DVD 647.95068 DAY
Publication Date 2005
Summary "There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe? such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition."
Format: Books

Marketing for beginners [digital videorecording] : a case-study in retail .

2024-05-17T21:53:10Z

by Video Education Australasia
Call Number TR DVD 658.800994 MAR
Publication Date 2001
Summary Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.
Format: Other