Search Results for Strategic planning - Narrowed by: Kotler, Philip, 1931-SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dStrategic$002bplanning$0026qf$003dAUTHOR$002509Author$002509Kotler$00252C$002bPhilip$00252C$002b1931-$002509Kotler$00252C$002bPhilip$00252C$002b1931-$0026ps$003d300?dt=list2024-05-14T06:12:38ZMarketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.ent://SD_ILS/0/SD_ILS:170772024-05-14T06:12:38Z2024-05-14T06:12:38Zby Kotler, Philip, 1931-<br/>Call Number 647.940688 KOT<br/>Publication Date 2003 2002<br/>Format: Books<br/>Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.ent://SD_ILS/0/SD_ILS:214512024-05-14T06:12:38Z2024-05-14T06:12:38Zby Kotler, Philip, 1931-<br/>Call Number 647.940688 KOT<br/>Publication Date 2006<br/>Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.<br/>Format: Books<br/>