Search Results for Strategic planning - Narrowed by: Not for loanSirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dStrategic$002bplanning$0026qf$003dITYPE$002509Material$002bType$0025091$00253ANOTFORLOAN$002509Not$002bfor$002bloan$0026ps$003d300?dt=list2024-05-15T08:24:27ZStrategic market management / David A. Aaker.ent://SD_ILS/0/SD_ILS:305122024-05-15T08:24:27Z2024-05-15T08:24:27Zby Aaker, David A.<br/>Call Number 658.8 AAK<br/>Publication Date 2011<br/>Format: Books<br/>Human resource management : strategy and practice / Alan Nankervis, Marian Baird, Jane Coffey and John Shields.ent://SD_ILS/0/SD_ILS:2960562024-05-15T08:24:27Z2024-05-15T08:24:27Zby Nankervis, Alan R, author.<br/>Call Number 658.3 NAN<br/>Publication Date 2020<br/>Summary The Australian HR Institute (AHRI) endorsed Human Resource Management: Strategy and Practice 10th edition is the leading resource in the upper level management market that provides a strong conceptual and practical framework for students of human resource management. A new edition of this popular title provides opportunity to reinforce our position as market leader by providing updated content that is relevant and useful to learners and to also provide a new digital learning solution in Mindtap to a market with a growing interest in digital delivery. The 10th edition retains the successful integrative strategic HRM (SHRM) model and includes new content on HRM models and contemporary issues. The new MindTap course introduces interactive, skills based activities as well as new opportunities for student engagement and revision. AHRI endorsement has also continued for the 10th edition.<br/>Format: Books<br/>Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.ent://SD_ILS/0/SD_ILS:175022024-05-15T08:24:27Z2024-05-15T08:24:27Zby Wearne, Neil.<br/>Call Number 647.940688 WEA<br/>Publication Date 2002<br/>Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.<br/>Format: Books<br/>Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.ent://SD_ILS/0/SD_ILS:214512024-05-15T08:24:27Z2024-05-15T08:24:27Zby Kotler, Philip, 1931-<br/>Call Number 647.940688 KOT<br/>Publication Date 2006<br/>Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.<br/>Format: Books<br/>