Search Results for Strategic planning - Narrowed by: Standard shelving location

Strategic marketing planning / by Peter Reed.

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by Reed, Peter W., 1944-
Call Number 658.802 REE
Publication Date 2003
Summary This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
Format: Books

50 essential management techniques / Michael Ward.

2024-05-14T06:55:03Z

by Ward, Michael.
Call Number 658.4 WAR
Publication Date 1995
Format: Books

Strategic market management / David A. Aaker.

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by Aaker, David A.
Call Number 658.8 AAK
Publication Date 2011
Format: Books

Strategy and the business landscape / Pankaj Ghemawat.

2024-05-14T06:55:03Z

by Ghemawat, Pankaj.
Call Number 658.4012 GHE
Publication Date 2010
Format: Books

Strategic management / John Viljoen & Susan Dann.

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by Viljoen, John.
Call Number 658.4012 VIL
Publication Date 2003
Summary Strategic management
Format: Books

Alpha teach yourself business plans in 24 hours / Michael Miller.

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by Miller, Michael.
Call Number 658.4012 MIL
Publication Date 2001
Format: Books

Strategy and organization : realising strategic management / Loizos Heracleous.

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by Heracleous, Loizos Th.
Call Number 658.4012 HER
Publication Date 2003
Summary Beginning with the historical development of the strategy field, including the influence of industrial organization and the resource-based view, the author develops a new perspective labelled an "organisational action" view of strategy. Topical areas such as corporate governance, inter-organizational networks, and organizing for the future are examined.
Format: Books

Strategic management for travel and tourism / Nigel Evans, David Campbell, George Stonehouse.

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by Evans, Nigel.
Call Number 338.4791 STR
Publication Date 2003
Format: Books

Balanced scorecard in a week / Mike Bourne and Pippa Bourne.

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by Bourne, Mike.
Call Number 658.4012 BOU
Publication Date 2002
Format: Books

So you need to write a business plan / Jerome S. Osteryoung and Diane L. Denslow.

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by Osteryoung, Jerome S.
Call Number 658.4012 OST
Publication Date 2003
Format: Books

The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs / Richard Stutely.

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by Stutely, Richard, 1955-
Call Number 658.4012 STU
Publication Date 2002
Format: Books

Logistics management and strategy : competing through the supply chain / Alan Harrison, Remko van Hoek.

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by Harrison, Alan, 1944-
Call Number 658.5 HAR
Publication Date 2008
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip084/2007046447.html

Strategic management : thinking, analysis, action / Graham Hubbard, John Rice and Paul Beamish.

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by Hubbard, Graham.
Call Number 658.4012 HUB
Publication Date 2008
Summary Provides a clearly written text that demonstrates how the theories of the discipline relate to the practices on an increasingly competitive global business stage.
Format: Books

Strategic management in tourism / edited by Luiz Moutinho.

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by Moutinho, Luiz.
Call Number 338.47910684 STR
Publication Date 2011
Summary This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format: Books

Handbook of hospitality strategic management / edited by Michael Olsen, Jinlin Zhao.

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by Olsen, Michael D.
Call Number 647.94068 HAN
Publication Date 2008
Summary "Handbook of Hospitality Strategic Management provides a review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry."--BOOK JACKET.
Format: Books

Testing business ideas : strategyzer.com/test / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.

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by Bland, David J., 1976-, author.
Call Number 658.4034 BLA
Publication Date 2020
Summary "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
Format: Books

Advanced project portfolio management and the PMO : multiplying ROI at warp speed / Gerald I. Kendall, Steven C. Rollins.

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by Kendall, Gerald I.
Call Number 658.404 KEN
Publication Date 2003
Format: Books

Hospitality strategic management : concepts and cases/ Jeffrey S. Harrison, Cathy A. Enz.

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by Harrison, Jeffrey S.
Call Number 647.940684 HAR
Publication Date 2005
Summary "Hospitality Strategic Management: Concepts and Cases offers a complete, comprehensive, and managerially useful treatment of strategic management in the hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managing effectively in today's competitive international hospitality industry." "Hospitality Strategic Management provides a realistic, balanced, and current view of the field by considering the practical aspects of the strategic manager's role, including the acquisition, development, and management of internal resources (such as people, knowledge, financial capital, and physical assets) and relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality organizations are used to illustrate ideas and concepts." "Complete with free access to case examples online from the Center for Hospitality Research at Cornell University, Hospitality Strategic Management is an invaluable learning tool for industry executives and managers in executive-level training courses and for students."--BOOK JACKET.
Format: Books

Strategic management in the hospitality industry / Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.

2024-05-14T06:55:03Z

by Olsen, Michael D.
Call Number 647.940684 OLS
Publication Date 1998
Summary "Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.
Format: Books
Table of Contents http://www.loc.gov/catdir/toc/onix02/98022037.html Publisher description http://www.loc.gov/catdir/description/wiley032/98022037.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98022037.html

Strategic management : competitiveness & globalization : concepts and cases / Michael A. Hitt, Texas A&M University and Texas Christian Univesity, R. Duane Ireland, Texas A&M University, Robert E. Hoskisson, Rice University.

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by Hitt, Michael A., author.
Call Number 658.4012 HIT
Publication Date 2017
Summary Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Format: Books

Strategic human resource management in the public arena : a managerial perspective / J. Barton Cunningham.

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by Cunningham, J. Barton, author.
Call Number 658.301 CUN
Publication Date 2016
Summary "Increasingly the public sector is facing a range of unique and complex challenges. As a result, human resource management is vital in changing organizations, engaging people, and in assisting in the implementation of strategies and objectives. Strategic Human Resource Management in the Public Arena focuses on the specific challenges of the public and non-profit sectors. It takes a managerial approach, focusing on how HR practices and processes can be aligned with an organization's strategic objectives, with each chapter structured around implementing or designing an HR process for an organization's unique setting and strategic priorities. Key features: [bullet] Puts the reader in the role of a manager. [bullet] Recognizes the unique perspective of public sector organizations and the growing research and theory on public sector organizations. [bullet] Includes a wealth of practice-based, problem-solving activities. This core textbook is the ideal companion for Undergraduate and Postgraduate students taking modules in SHRM or Public Sector Management. "--
Format: Books

Enduring success : what top companies do differently / Franz Bailom, Kurt Matzler and Dieter Tschemernjak.

2024-05-14T06:55:03Z

by Bailom, Franz.
Call Number 658.4012 BAI
Publication Date 2007
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0730/2007025504-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0730/2007025504-t.html

Strategic management : competitiveness and globalisation / Dallas Hanson ... [et al.].

2024-05-14T06:55:03Z

by Hanson, Dallas.
Call Number 658.4012 STR
Publication Date 2011
Format: Books

Strategic management : thinking, analysis, action / Graham Hubbard, Paul Beamish.

2024-05-14T06:55:03Z

by Hubbard, Graham.
Call Number 658.4012 HUB
Publication Date 2011
Summary The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed.
Format: Books

Strategic management : competitiveness & globalisation / Dallas Hanson ... [et al.].

2024-05-14T06:55:03Z

by Hanson, Dallas.
Call Number 658.4012 STR
Publication Date 2008
Summary Strategic Management: Competitiveness and Globalisation, Third Asia Pacific edition, explains the strategic management process in the context of a contemporary business environment that is increasingly global, competitive and technological. environment.
Format: Books

Disrupted : strategy for exponential change / Larry Quick, David Platt with Kristin Van Vloten.

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by Quick, Larry, 1950-, author.
Call Number 330.9 QUI
Publication Date 2015
Format: Books

Strategic management : a stakeholder approach / R. Edward Freeman.

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by Freeman, R. Edward, 1951-
Call Number 658.4012 FRE
Publication Date 2010
Format: Books

What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

2024-05-14T06:55:03Z

by Ulwick, Anthony W., 1957-
Call Number 658.575 ULW
Publication Date 2005
Summary "In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format: Books
OCLC Connexion

Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.

2024-05-14T06:55:03Z

by Okumus, Fevzi
Call Number 647.94068 OKU
Publication Date 2010
Summary Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Format: Electronic Resources

Business analytics : methods, models, and decisions / James R. Evans.

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by Evans, James R. (James Robert), 1950-, author.
Call Number 658.4033 EVA
Publication Date 2021
Summary "Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, so students are prepared to use these same tools when they graduate." -- Provided by publisher.
Format: Books

Leading change / John P. Kotter, with a new preface by the author.

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by Kotter, John P., 1947-, author.
Call Number 658.4092 KOT
Publication Date 2012 1996
Summary The international bestseller--now with a new Preface by the author. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership--and Leading Change, his seminal work, is widely recognized as the bible on leading transformational change. Needed more today than any time in the past, this classic book serves as both visionary guide and practical toolkit on how to approach the difficult yet critical work of leading change in any type of organization. It outlines John Kotter's 8-step approach to change management and reveals what the author has seen, heard, experienced, and concluded in many years of working with companies to create lasting transformation. With refreshed packaging and new commentary by John Kotter, Leading Change is a true leadership classic.
Format: Books
Table of contents

The measurement and management of strategic change : a guide to enterprise performance management / Paul Walsh, Peter Lok and Marc Jones.

2024-05-14T06:55:03Z

by Walsh, Paul K.
Call Number 658.4012 WAL
Publication Date 2005
Summary A text about the integration of strategy, measurement and change. Details how enterprise performance can be managed in a global environment where strategic responses are realised through a balanced scorecard framework. Walsh and Lok from Australian Graduate School of Management, Jones from Macquarie Grad School of Management.
Format: Books

Strategic sports event management / Guy Masterman.

2024-05-14T06:55:03Z

by Masterman, Guy.
Call Number 658.456 MAS
Publication Date 2009
Summary Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.
Format: Books
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

SEE YOUR NEW NORMAL : A How-To Guide to Excelling in Your Post-COVID Future Using Scenario Planning / Woody Wade.

2024-05-14T06:55:03Z

by Wade, Woody, author.
Call Number 658.4012 WAD
Publication Date 2021
Summary See Your New Normal is a practical handbook written by Woody Wade, a globally acknowledged expert on scenario planning. He has worked with clients in more than 30 countries helping them foresee their changing strategic landscape. Organizations worldwide have asked him for help in visualizing their post-COVID terrain. In his straightforward book, he shows you step-by-step how to apply this technique so that you will be able to identify realistic ways to excel in this still-emerging world.
Format: Regular print

Sustainability strategies : when does it pay to be green? / Renato J. Orsato.

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by Orsato, Renato J.
Call Number 658.4083 ORS
Publication Date 2009
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0917/2009280110-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0917/2009280110-t.html

Good to great : why some companies make the leap... and others don't / Jim Collins.

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by Collins, James C. (James Charles), 1958-
Call Number 658 COL
Publication Date 2001
Summary "The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't."--Publisher website.
Format: Sound recording

Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.

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by Enz, Cathy A., 1956-
Call Number TR 658.42 ENZ
Publication Date 2008
Format: Books

Eco-innovation : when sustainability and competitiveness shake hands / Javier Carrillo Hermosilla, Pablo del Río González, Totti Könnölä.

2024-05-14T06:55:03Z

by Carrillo-Hermosilla, Javier.
Call Number 658.4083 HER
Publication Date 2009
Format: Books

Marketing destinations and venues for conferences, conventions and business events / Rob Davidson, Tony Rogers.

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by Davidson, Rob.
Call Number 658.456 DAV
Publication Date 2006
Summary Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format: Books

Human resource management / Gary Dessler.

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by Dessler, Gary, 1942-
Call Number 658.3 HUM
Publication Date 2004
Format: Books

Supervision and business operations.

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by Cole, Kris.
Call Number 658.302 SUP
Publication Date 2005
Summary Section 1 (Cole) : Chapter 8 - Building performance and productivity ; Chapter 11 - Solving problems and making decisions ; Chapter 23 - Providing work instructions and delegating duties ; Chapter 1 - The Supervisors's changing job and working environment ; Chapter 5 - Planning and monitoring for goal achievement ; Chapter 20 - Providing leadership ; Chapter 21 - Motivating others ; Chapter 22 Leading work teams. Section 2 (Robbins) Chapter 8 -Strategic management ; Chapter 3 - Organisational culture and the environment: the constraints ; Chapter 9 - Planning tools and techniques ; Chapter 12 - Managing change and innovation ; Chapter 4 - Managing in a global environment ; Chapter 5 - Social responsiblity and managerial ethics.
Format: Books

Entrepreneurship : theory/process/practice / Howard Frederick, Allan O'Connor, Donald F. Kuratko.

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by Frederick, Howard, author.
Call Number 658.421 FRE
Publication Date 2019
Format: Books

Crisis and disaster management for tourism / Brent W. Ritchie.

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by Ritchie, Brent W.
Call Number 338.4791068 RIT
Publication Date 2009
Format: Books

Management / Michael A. Hitt [and 3 others].

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by Hitt, Michael A., author.
Call Number 658 MAN
Publication Date 2007
Summary Offering a comprehensive and balanced presentation of strategic management and organisational concepts, this book presents a new approach to management. It highlights the importance of finding balance between the micro skills of people management and the macro skills of running a business.
Format: Regular print

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.

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by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2003 2002
Format: Books

Risk management for IT projects : how to deal with over 150 issues and risks / Bennet P. Lientz, Lee Larssen.

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by Lientz, Bennet P.
Call Number 004.1681 LIE
Publication Date 2006
Summary The authors "show you how to identify and track the recurring issues leading to failure in IT projects, and [they] provide a proven, modern method for addressing them. By following the recommendations in this book, readers will significanctly reduce the risk of IT failures and increase the rate of success." [Back cover].
Format: Books

Small business planning : achieving success by design, not by chance / Alan Williams.

2024-05-14T06:55:03Z

by Williams, Alan J. (Alan John), 1937-
Call Number 658.0220994 WIL
Publication Date 2002
Format: Books

Festival & special event management essentials / Johnny Allen, Robert Harris, Leo Jago.

2024-05-14T06:55:03Z

by Allen, Johnny, author.
Call Number 658.456 ALL
Publication Date 2021
Summary This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Format: Books

Human resource management in Australia : strategy, people, performance / Helen De Cieri ... [et al.].

2024-05-14T06:55:03Z

by De Cieri, Helen.
Call Number 658.300994 HUM
Publication Date 2005
Summary This text emphasises the importance of strategic human resource management (HRM) and the links between strategy, people and performance. DeCieri from Monash University, Vic and Kramar from Macquarie Graduate School of Management.
Format: Books

Managing facilities / Christine Jones and Valerie Jowett.

2024-05-14T06:55:03Z

by Jones, Christine.
Call Number 647.940682 JON
Publication Date 1998
Summary Managing Facilities provides a clear introduction to the concepts, development and application of managing facilities in hotels. Premises and services operations management are considered through the application of generic management techniques. In hotels, buildings, land, assets, people and services are essential resources which need to be managed to meet organizational objectives. Through practical techniques and examples Jones and Jowett show how these facilities can be continuously improved to increase competitiveness and meet the ever changing needs of the customer. Managing Facilities is a concise guide for hotel, hospitality and facilities managers. It is also an excellent text for undergraduate and postgraduate students of hospitality management.
Format: Books

Festival & special event management / Johnny Allen ... [et al.].

2024-05-14T06:55:03Z

by Allen, Johnny.
Call Number 658.456 FES
Publication Date 2008
Summary Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format: Books

Events management : a developmental and managerial approach / Dimitri Tassiopoulos editor.

2024-05-14T06:55:03Z

by Tassiopoulos, Dimitri.
Call Number 658.456 EVE
Publication Date 2010
Format: Books

Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.

2024-05-14T06:55:03Z

by Nykiel, Ronald A.
Call Number 658.83 NYK
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html

International marketing : an Asia-Pacific perspective / Richard Fletcher & Linden Brown.

2024-05-14T06:55:03Z

by Fletcher, Richard, 1940-, author.
Call Number 658.84 FLE
Publication Date 2005
Summary International Marketing: An Asia-Pacific Perspective 3rd Edition is a comprehensive text reflecting the needs of marketers and managers in the Asia-Pacific region. It concentrates on Australian and New Zealand firms which are looking towards the Asia-Pacific region as the major focus of their international business activities.
Format: Books

Human resource management : strategy and practice / Alan Nankervis, Marian Baird, Jane Coffey and John Shields.

2024-05-14T06:55:03Z

by Nankervis, Alan R, author.
Call Number 658.3 NAN
Publication Date 2020
Summary The Australian HR Institute (AHRI) endorsed Human Resource Management: Strategy and Practice 10th edition is the leading resource in the upper level management market that provides a strong conceptual and practical framework for students of human resource management. A new edition of this popular title provides opportunity to reinforce our position as market leader by providing updated content that is relevant and useful to learners and to also provide a new digital learning solution in Mindtap to a market with a growing interest in digital delivery. The 10th edition retains the successful integrative strategic HRM (SHRM) model and includes new content on HRM models and contemporary issues. The new MindTap course introduces interactive, skills based activities as well as new opportunities for student engagement and revision. AHRI endorsement has also continued for the 10th edition.
Format: Books

Tourism policy and planning : yesterday, today and tomorrow / David L. Edgell, Sr., ... [et al.].

2024-05-14T06:55:03Z

by Edgell, David L.
Call Number 338.4791 TOU
Publication Date 2008
Summary "Reflecting current trends in global tourism, this book bridges the gap between tourism policy and strategic planning and maintains a firm focus on the practical application of theory." "Tourism Policy and Planning: Yesterday, Today and Tomorrow presents students, professionals, and policy-makers with a set of conceptual tools for understanding the complex factors that make up tourism policy and help ensure its growth in positive ways." "With a user friendly learning structure and divided into ten chapters, Tourism Policy and Planning: Yesterday, Today and Tomorrow examines issues such as tourism as an economic and commercial activity, political and foreign policy implications, sustainable tourism, education and training, and strategic planning. It is fully illustrated throughout with international case reports to provide a solid foundation for understanding not only what tourism policy is and the benefits of well-formulated tourism policy but also how to influence and implement it."--BOOK JACKET.
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008272546-d.html

Tourism planning : policies, processes and relationships / C. Michael Hall.

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by Hall, Colin Michael, 1961-, uthor.
Call Number 338.4791 HAL
Publication Date 2008
Summary "The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach."--BOOK JACKET.
Format: Regular print
Table of contents only

Small business management : manage to win / Rodney Overton.

2024-05-14T06:55:03Z

by Overton, Rodney.
Call Number 658.0220994 OVE
Publication Date 2002
Format: Books

Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.

2024-05-14T06:55:03Z

by Wearne, Neil.
Call Number 647.940688 WEA
Publication Date 2002
Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

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by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

The sustainability handbook : the complete management guide to achieving social, economic and environmental responsibility / by William R. Blackburn.

2024-05-14T06:55:03Z

by Blackburn, William R.
Call Number 333.7 BLA
Publication Date 2007
Summary "The Sustainability Handbook covers all the challenges, complexities and benefits of sustainability for businesses, governments and other organizations. It provides a blueprint for how organizations can reach or exceed economic, social and environmental excellence. It offers a host of practical approaches and tools including a model sustainability policy for organizations, summaries of sustainability codes and tips on selecting them, an extensive collection of metrics and a wealth of supplementary reference material. This is the essential reference for every organization in pursuit of sustainability."--BOOK JACKET.
Format: Books
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1111/2008271638-b.html

Australian master human resources guide.

2024-05-14T06:55:03Z

by CCH Australia Limited, author, issuing body.
Call Number 658.300994 CCH
Publication Date 2016
Summary The guide addresses the strategic, practical and legal side of HR and people management. In addition to referencing the latest research and thinking on many key topic areas, the guide also provides useful information to assist practitioners int eh contemporary business environment.
Format: Books

The complete guide to special events management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards and the PGA tour / Dwight W. Catherwood and Richard L. Van Kirk.

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by Catherwood, Dwight W.
Call Number 658.456 CAT
Publication Date 1992
Format: Books

Introduction to marketing : a value exchange approach / Mark Gabbott, editor.

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by Gabbott, Mark, editor.
Call Number 658.8 INT
Publication Date 2004
Summary "Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi.
Format: Books

Event tourism : concepts, international case studies, and research / Donald Getz, Ph.D., professor, school of tourism, the University of Queensland, Australia affiliated with the Norwegian school of hotel management at the University of Stavanger, Norway Donald Getz resides in Calgary, Canada.

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by Getz, Donald, 1949-
Call Number 658.456 GET
Publication Date 2013
Format: Books

Doing a successful research project : using qualitative or quantitative methods / Martin Davies, Nathan Hughes.

2024-05-14T06:55:03Z

by Davies, Martin, 1936-, author.
Call Number 300.72 DAV
Publication Date 2014
Summary Carrying out a research project is a daunting task, presenting you with deadline anxieties, unfamiliar language and practical dilemmas. This book is a straightforward, user-friendly guide on how to manage your research project successfully - akin to having a tutor at your side. This book offers an accessible introduction to qualitative and quantitative methods. It takes you through the entire research process from planning to write-up and includes extensive real-life examples of good and bad research practice The second edition contains further discussion of internet-based research methods, research ethics and provides students with the self-discipline and the confidence to conduct their own research projects, whatever discipline they are from, and also the understanding required to identify the advantages and disadvantages of different strategies.
Format: Books

Tourism / Peter Robinson, Michael Lèuck, Stephen Smith.

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by Robinson, Peter, 1979-, author.
Call Number 338.4791 ROB
Publication Date 2013
Format: Books

Best practice in accessible tourism : inclusion, disability, ageing population and tourism / edited by Dimitrios Buhalis, Simon Darcy and Ivor Ambrose.

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by Buhalis, Dimitrios.
Call Number 338.4791087 BES
Publication Date 2012
Format: Books

Travel, tourism and hospitality marketing : theory and practice / Mark Anthony Camilleri.

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by Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number 647.940688 CAM
Publication Date 2017
Format: Books

Marketing for hospitality and tourism / Philip Kotler [and 3 others].

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by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books