Targeting the mature traveler : developing strategies for an emerging market / Jacqueline Jeynes.

2024-05-14T22:39:41Z

by Jeynes, Jacqueline, author.
Call Number 910.202 JEY
Publication Date 2021
Summary This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format: Electronic Resources
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Best practice in accessible tourism : inclusion, disability, ageing population and tourism / edited by Dimitrios Buhalis, Simon Darcy and Ivor Ambrose.

2024-05-14T22:39:41Z

by Buhalis, Dimitrios.
Call Number 338.4791087 BES
Publication Date 2012
Format: Books

Search Results for Strategic planning - Narrowed by: Older people -- Travel.

Targeting the mature traveler : developing strategies for an emerging market / Jacqueline Jeynes.

Best practice in accessible tourism : inclusion, disability, ageing population and tourism / edited by Dimitrios Buhalis, Simon Darcy and Ivor Ambrose.