Search Results for Strategic planning - Narrowed by: Product management.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dStrategic$002bplanning$0026qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ps$003d300?dt=list2024-05-15T05:14:14ZWhat customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.ent://SD_ILS/0/SD_ILS:219872024-05-15T05:14:14Z2024-05-15T05:14:14Zby Ulwick, Anthony W., 1957-<br/>Call Number 658.575 ULW<br/>Publication Date 2005<br/>Summary "In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.<br/>Format: Books<br/><a href="http://connexion.oclc.org/WebZ/NewClientTag?sessionid=cnx04.prod.oclc.org-52368-eed3vczj-6umxdo:dbname=oluc">OCLC Connexion</a><br/>The pursuit of new product development : the business development process / Marc A. Annacchino.ent://SD_ILS/0/SD_ILS:2307172024-05-15T05:14:14Z2024-05-15T05:14:14Zby Annacchino, Marc A.<br/>Call Number 658.575 22<br/>Publication Date 2007<br/>Summary Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in todays global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. Shows how to better identify and target product value propositions in product line extensions and in securing new markets.<br/>Format: Electronic Resources<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e900xww&AN=186121">Click to view here</a><br/>