Search Results for Tourism Management - Narrowed by: Hospitality industry -- Marketing.

Upselling products and services in tourism and hospitality [digital videorecording].

2024-05-12T22:17:41Z

by Seidel, Paul.
Call Number TR DVD 380.14591 UPS
Publication Date 2008
Summary "The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format: Other

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

2024-05-12T22:17:41Z

by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-12T22:17:41Z

by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
Click here to view book

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

2024-05-12T22:17:41Z

by Fyall, Alan, author.
Call Number 647.940688 FYA
Publication Date 2019
Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format: Books

New perspectives in hospitality management.

2024-05-12T22:17:41Z

Call Number 647.068 23
Publication Date 2015
Summary New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format: Electronic Resources
Click here to view

Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

2024-05-12T22:17:41Z

by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format: Electronic Resources
Click here to view book

Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-12T22:17:41Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format: Electronic Resources
Click here to view book

Marketing for hospitality and tourism / Philip Kotler [and 3 others].

2024-05-12T22:17:41Z

by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books