Search Results for Tourism Management - Narrowed by: Tourism -- Marketing.

Tourism Management and Marketing, 1 & 2 [electronic resource].

2024-05-12T16:33:15Z

by Singh, Manpal.
Call Number 910.68
Publication Date 2008
Summary Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Format: Electronic Resources
Click here to view book

Marketing and managing tourism destinations [electronic resource] / Alastair M. Morrison.

2024-05-12T16:33:15Z

by Morrison, Alastair M.
Call Number 338.4791 MOR
Publication Date 2013
Summary Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format: Electronic Resources
Click here to view book

Marketing and managing tourism destinations / Alastair M. Morrison.

2024-05-12T16:33:15Z

by Morrison, Alastair M., author.
Call Number 338.4791 MOR
Publication Date 2019
Summary This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format: Books

Managing visitor attractions / Edited by Alan Fyall, Brian Garrod, Anna Leask and Stephen Wanhill.

2024-05-12T16:33:15Z

by Fyall, Alan, editor.
Call Number 338.4791068 MAN
Publication Date 2022
Summary "Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format: Books

Tourism and leisure [electronic resource] : current issues and perspectives of development / editors Harald Pechlaner, Egon Smeral.

2024-05-12T16:33:15Z

by Pechlaner, Harald
Call Number 338.4791 TOU
Publication Date 2014
Summary The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Format: Electronic Resources
Click here to view book

Innovation and entrepreneurship [electronic resource] : strategies and processes for success in tourism / edited by Klaus Weiermair ... [et al.]

2024-05-12T16:33:15Z

Call Number 338.47910688 INN
Publication Date 2010
Summary Hauptbeschreibung Innovation - The story behind success in tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e.
Format: Electronic Resources
Click here to view book

Upselling products and services in tourism and hospitality [digital videorecording].

2024-05-12T16:33:15Z

by Seidel, Paul.
Call Number TR DVD 380.14591 UPS
Publication Date 2008
Summary "The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format: Other

Food and wine festivals and events around the world : Development, management and markets / C. Michael Hall and Liz Sharples.

2024-05-12T16:33:15Z

by Hall, Colin Michael, 1961-, author.
Call Number 338.4791 HAL
Publication Date 2016
Format: Books

How to market your accommodation business effectively / written by Susan Briggs for VisitBritain.

2024-05-12T16:33:15Z

by Briggs, Susan.
Call Number 647.9441 BRI
Publication Date 2007
Format: Books

"Where the bloody hell are you?" [digital videorecording] : an introduction to tourism.

2024-05-12T16:33:15Z

by Collins, Cath.
Call Number TR DVD 338.479194 WHE
Publication Date 2007
Summary "Tourism is a major economic force in Australia. It generates immense economic benefits and significant employment for communities but it can also have a severe negative impact when environmental and social considerations are not carefully planned for. To ensure a balanced and healthy sustainability, rigorous planning, development and management needs to occur. This program explores what those processes are and how they take account of many stakeholders. Featuring interviews with some of Australia's foremost tourism experts, this is an absorbing, richly illustrated and up-to-date examination of the issues vital to this powerful industry. Ideal as a foundation program for TAFE and tertiary students." -- container.
Format: Other
Archived advertisement online "So where the bloody hell are you?" http://nla.gov.au/nla.arc-56943

The economics of recreation, leisure and tourism / John Tribe.

2024-05-12T16:33:15Z

by Tribe, John, author.
Call Number 338.4791 TRI
Publication Date 2020
Summary "One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: Recent and time series international economic data to provide a sense of the dynamics of world economies. Topical analysis to aid decision making for industry, governments and pressure groups. A renewed emphasis on environmental and climate change issues New and revised international case studies that demonstrate theoretical principles of economics as applied to the sector. Companion website with PowerPoint slides"--
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

2024-05-12T16:33:15Z

by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

2024-05-12T16:33:15Z

by Camilleri, Mark Anthony, 1976- editor.
Call Number 910.688 23
Publication Date 2019
Summary "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.
Format: Electronic Resources
Click here to view ebook

Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-12T16:33:15Z

by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
Click here to view book

Tourism sensemaking [electronic resource] : strategies to give meaning to experience / edited by Arch G. Woodside.

2024-05-12T16:33:15Z

by Woodside, Arch G.
Call Number 338.4791 23
Publication Date 2011
Summary Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and Hospitality Research seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and tools for overcoming continuing bad performance in tourism destination management.
Format: Electronic Resources
Click here to view

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

2024-05-12T16:33:15Z

by Fyall, Alan, author.
Call Number 647.940688 FYA
Publication Date 2019
Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format: Books

Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside.

2024-05-12T16:33:15Z

by Woodside, Arch G.
Call Number 338.4791 22
Publication Date 2010
Summary This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Format: Electronic Resources
Click here to view

Marketing places and spaces / edited by Antónia Correia, CEFAGE, University of Algarve, Faro, Portugal, Juergen Gnoth, Otago University, Dunedin, New Zealand, Metin Kozak, Dokuz Eylül University, Izmir, Turkey, Alan Fyall, University of Central Florida, Orlando, USA.

2024-05-12T16:33:15Z

by Correia, Antónia, editor.
Call Number 338.4791 23
Publication Date 2015
Summary ""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction v ersion of Eat Pray Love.
Format: Electronic Resources
Click here to view

Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

2024-05-12T16:33:15Z

by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format: Electronic Resources
Click here to view book

Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.

2024-05-12T16:33:15Z

by Tsiotsou, Rodoula H.
Call Number 338.4791 22
Publication Date 2012
Summary Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format: Electronic Resources
Click here to view

Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-12T16:33:15Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format: Electronic Resources
Click here to view book

Marketing for hospitality and tourism / Philip Kotler [and 3 others].

2024-05-12T16:33:15Z

by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books