Search Results for Travel - Narrowed by: Tourism -- Marketing.

Hospitality and travel marketing / Alastair M. Morrison.

2024-05-18T16:08:41Z

by Morrison, Alastair M.
Call Number 647.940688 MOR
Publication Date 2002 2001
Format: Books

Hospitality and travel marketing / Alastair M. Morrison.

2024-05-18T16:08:41Z

by Morrison, Alastair M.
Call Number 647.940688 MOR
Publication Date 2010
Summary "Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format: Books

Travel, tourism and hospitality marketing : theory and practice / Mark Anthony Camilleri.

2024-05-18T16:08:41Z

by Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number 647.940688 CAM
Publication Date 2017
Format: Books

Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl.

2024-05-18T16:08:41Z

by Deuschl, Dennis E.
Call Number 647.940688 DEU
Publication Date 2006
Format: Books

Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-18T16:08:41Z

by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
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Advances in social media for travel, tourism and hospitality new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel.

2024-05-18T16:08:41Z

by Sigala, Marianna, editor.
Call Number 338.4791 ADV
Publication Date 2018
Format: Electronic Resources
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Targeting the mature traveler : developing strategies for an emerging market / Jacqueline Jeynes.

2024-05-18T16:08:41Z

by Jeynes, Jacqueline, author.
Call Number 910.202 JEY
Publication Date 2021
Summary This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format: Electronic Resources
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Tourism and leisure [electronic resource] : current issues and perspectives of development / editors Harald Pechlaner, Egon Smeral.

2024-05-18T16:08:41Z

by Pechlaner, Harald
Call Number 338.4791 TOU
Publication Date 2014
Summary The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Format: Electronic Resources
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Innovation and entrepreneurship [electronic resource] : strategies and processes for success in tourism / edited by Klaus Weiermair ... [et al.]

2024-05-18T16:08:41Z

Call Number 338.47910688 INN
Publication Date 2010
Summary Hauptbeschreibung Innovation - The story behind success in tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e.
Format: Electronic Resources
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Marketing and managing tourism destinations [electronic resource] / Alastair M. Morrison.

2024-05-18T16:08:41Z

by Morrison, Alastair M.
Call Number 338.4791 MOR
Publication Date 2013
Summary Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format: Electronic Resources
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Tourism Management and Marketing, 1 & 2 [electronic resource].

2024-05-18T16:08:41Z

by Singh, Manpal.
Call Number 910.68
Publication Date 2008
Summary Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Format: Electronic Resources
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Heads in beds : hospitality and tourism marketing / Ivo Raza.

2024-05-18T16:08:41Z

by Raza, Ivo, 1968-
Call Number 647.940688 RAZ
Publication Date 2005
Summary "In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--BOOK JACKET.
Format: Books

Visual media and tourism / edited by Seongseop (Sam) Kim and Steve Pan.

2024-05-18T16:08:41Z

by Kim, Seongseop, editor.
Call Number 338.4791 VIS
Publication Date 2022
Format: Regular print

Marketing and managing tourism destinations / Alastair M. Morrison.

2024-05-18T16:08:41Z

by Morrison, Alastair M., author.
Call Number 338.4791 MOR
Publication Date 2019
Summary This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format: Books

The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

2024-05-18T16:08:41Z

by Camilleri, Mark Anthony, 1976- editor.
Call Number 910.688 23
Publication Date 2019
Summary "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.
Format: Electronic Resources
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Tourism sensemaking [electronic resource] : strategies to give meaning to experience / edited by Arch G. Woodside.

2024-05-18T16:08:41Z

by Woodside, Arch G.
Call Number 338.4791 23
Publication Date 2011
Summary Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and Hospitality Research seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and tools for overcoming continuing bad performance in tourism destination management.
Format: Electronic Resources
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Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

2024-05-18T16:08:41Z

by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format: Electronic Resources
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Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.

2024-05-18T16:08:41Z

by Tsiotsou, Rodoula H.
Call Number 338.4791 22
Publication Date 2012
Summary Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format: Electronic Resources
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Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-18T16:08:41Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format: Electronic Resources
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Marketing for hospitality and tourism / Philip Kotler [and 3 others].

2024-05-18T16:08:41Z

by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books