Search Results for customer relations - Narrowed by: Tourism -- Marketing.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dcustomer$002brelations$0026qf$003dSUBJECT$002509Subject$002509Tourism$002b--$002bMarketing.$002509Tourism$002b--$002bMarketing.$0026ps$003d300$0026st$003dRE?dt=list2024-05-18T10:52:58ZMarketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens.ent://SD_ILS/0/SD_ILS:170772024-05-18T10:52:58Z2024-05-18T10:52:58Zby Kotler, Philip, 1931-<br/>Call Number 647.940688 KOT<br/>Publication Date 2003 2002<br/>Format: Books<br/>Attracting attention : promotion and marketing for tourism attractions / Andi Stein.ent://SD_ILS/0/SD_ILS:2707132024-05-18T10:52:58Z2024-05-18T10:52:58Zby Stein, Andi, 1960-<br/>Call Number 338.4791 STE<br/>Summary From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.<br/>Format: Books<br/>Hospitality and travel marketing / Alastair M. Morrison.ent://SD_ILS/0/SD_ILS:297492024-05-18T10:52:58Z2024-05-18T10:52:58Zby Morrison, Alastair M.<br/>Call Number 647.940688 MOR<br/>Publication Date 2010<br/>Summary "Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.<br/>Format: Books<br/>Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.ent://SD_ILS/0/SD_ILS:214512024-05-18T10:52:58Z2024-05-18T10:52:58Zby Kotler, Philip, 1931-<br/>Call Number 647.940688 KOT<br/>Publication Date 2006<br/>Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.<br/>Format: Books<br/>Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.ent://SD_ILS/0/SD_ILS:2966492024-05-18T10:52:58Z2024-05-18T10:52:58Zby Fyall, Alan, author.<br/>Call Number 647.940688 FYA<br/>Publication Date 2019<br/>Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--<br/>Format: Books<br/>