Search Results for festivals - Narrowed by: Heritage tourism.

Cultural Spaces, Production and Consumption.

2024-05-14T17:50:37Z

by Evans, Graeme.
Call Number 338.4791
Publication Date 2024
Format: Electronic Resources
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Issues in cultural tourism studies [electronic resource] / Melanie K. Smith.

2024-05-14T17:50:37Z

by Smith, Melanie K.
Call Number 338.4791 SMI
Publication Date 2009
Summary Presents a summary and synthesis of different issues in global cultural tourism using a range of international case studies.
Format: Electronic Resources
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Medieval Imaginaries in Tourism, Heritage and the Media.

2024-05-14T17:50:37Z

by Frost, Jennifer.
Call Number 791.43658
Publication Date 2021
Format: Electronic Resources
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Creating Heritage for Tourism.

2024-05-14T17:50:37Z

by Palmer, Catherine.
Call Number 306.4819
Publication Date 2018
Format: Electronic Resources
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Tourism, Cultural Heritage and Urban Regeneration : Changing Spaces in Historical Places.

2024-05-14T17:50:37Z

by Wise, Nicholas.
Call Number 338.47910000000002
Publication Date 2020
Format: Electronic Resources
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Wine and identity : branding, heritage, terroir / edited by Matt Harvey, Leanne White and Warwick Frost.

2024-05-14T17:50:37Z

by Harvey, Matt, editor.
Call Number 641.22 WIN
Publication Date 2014
Summary In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Format: Electronic Resources
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Conservation of Architectural Heritage (CAH) : Embodiment of Identity.

2024-05-14T17:50:37Z

by Versaci, Antonella.
Call Number 720.288
Publication Date 2022
Format: Electronic Resources
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