Search Results for food service - Narrowed by: Bojanic, David C.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dfood$002bservice$0026qf$003dAUTHOR$002509Author$002509Bojanic$00252C$002bDavid$002bC.$002509Bojanic$00252C$002bDavid$002bC.$0026ps$003d300$0026st$003dRE?dt=list2024-05-18T15:04:17ZHospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:151862024-05-18T15:04:17Z2024-05-18T15:04:17Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2001<br/>Format: Books<br/>Hospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:1581952024-05-18T15:04:17Z2024-05-18T15:04:17Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2010<br/>Summary This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.<br/>Format: Books<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0818/2008021436.html">http://www.loc.gov/catdir/toc/ecip0818/2008021436.html</a><br/>Hospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:213582024-05-18T15:04:17Z2024-05-18T15:04:17Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2006<br/>Summary "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.<br/>Format: Books<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004016223.html">http://www.loc.gov/catdir/toc/ecip0420/2004016223.html</a><br/>