Search Results for hospitality industry - Narrowed by: Food service -- Marketing.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dhospitality$002bindustry$0026qf$003dSUBJECT$002509Subject$002509Food$002bservice$002b--$002bMarketing.$002509Food$002bservice$002b--$002bMarketing.$0026ps$003d300$0026st$003dRE?dt=list2024-05-18T16:38:42ZHospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:151862024-05-18T16:38:42Z2024-05-18T16:38:42Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2001<br/>Format: Books<br/>Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.ent://SD_ILS/0/SD_ILS:270472024-05-18T16:38:42Z2024-05-18T16:38:42Zby Oh, Haemoon.<br/>Call Number 647.950688 HAN<br/>Publication Date 2008<br/>Format: Books<br/>Hospitality marketing management / David C. Bojanic, Robert D. Reid.ent://SD_ILS/0/SD_ILS:2963052024-05-18T16:38:42Z2024-05-18T16:38:42Zby Bojanic, David C., author.<br/>Call Number 657.8370688 BOJ<br/>Publication Date 2017<br/>Format: Electronic Resources<br/><a href="https://ebookcentral.proquest.com/lib/angliss/detail.action?docID=5106232">Click to View</a><br/>Hospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:1581952024-05-18T16:38:42Z2024-05-18T16:38:42Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2010<br/>Summary This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.<br/>Format: Books<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0818/2008021436.html">http://www.loc.gov/catdir/toc/ecip0818/2008021436.html</a><br/>Hospitality marketing management / Robert D. Reid, David C. Bojanic.ent://SD_ILS/0/SD_ILS:213582024-05-18T16:38:42Z2024-05-18T16:38:42Zby Reid, Robert D.<br/>Call Number 647.940688 REI<br/>Publication Date 2006<br/>Summary "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.<br/>Format: Books<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004016223.html">http://www.loc.gov/catdir/toc/ecip0420/2004016223.html</a><br/>