Search Results for management - Narrowed by: Hospitality industry -- Marketing.

New perspectives in hospitality management.

2024-05-15T02:43:04Z

Call Number 647.068 23
Publication Date 2015
Summary New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format: Electronic Resources
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Hotel management : sales and marketing service / M.C. Metti.

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by Metti, M. C.
Call Number 647.94068 MET
Publication Date 2008
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

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by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2001
Format: Books

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

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by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2010
Summary This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html

Hospitality marketing management / Robert D. Reid, David C. Bojanic.

2024-05-15T02:43:04Z

by Reid, Robert D.
Call Number 647.940688 REI
Publication Date 2006
Summary "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html

Hospitality marketing management / David C. Bojanic, Robert D. Reid.

2024-05-15T02:43:04Z

by Bojanic, David C., author.
Call Number 657.8370688 BOJ
Publication Date 2017
Format: Electronic Resources
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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

2024-05-15T02:43:04Z

by Reich, Allen Z.
Call Number 647.940688 REI
Publication Date 1997
Format: Books

Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.

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by Oh, Haemoon.
Call Number 647.950688 HAN
Publication Date 2008
Format: Books

Hospitality sales and promotion : strategies for success / Derek Taylor.

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by Taylor, Derek, 1932-1997.
Call Number 647.94068 TAY
Publication Date 2001
Format: Books

Upselling products and services in tourism and hospitality [digital videorecording].

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by Seidel, Paul.
Call Number TR DVD 380.14591 UPS
Publication Date 2008
Summary "The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format: Other

Marketing hospitality / Tom Powers.

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by Powers, Thomas F.
Call Number 647.940688 POW
Publication Date 1997
Format: Books

Hospitality marketing / David Bowie ... [and 3 others].

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by Bowie, David, author.
Call Number 647.940688 HOS
Publication Date 2017
Format: Books

Hospitality and travel marketing / Alastair M. Morrison.

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by Morrison, Alastair M.
Call Number 647.940688 MOR
Publication Date 2010
Summary "Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format: Books

Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.

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by Wearne, Neil.
Call Number 647.940688 WEA
Publication Date 2002
Summary "Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

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by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

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by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
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Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

2024-05-15T02:43:04Z

by Fyall, Alan, author.
Call Number 647.940688 FYA
Publication Date 2019
Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format: Books

Strategic Marketing in Hospitality and Tourism [electronic resource] : Building a 'SMART' Online Agenda

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by Chhabra, Deepak.
Call Number 338.4791
Publication Date 2015
Summary This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format: Electronic Resources
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Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-15T02:43:04Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format: Electronic Resources
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Routledge Handbook of Hospitality Marketing / edited by Dogan Gursoy.

2024-05-15T02:43:04Z

by Gursoy, Dogan, editor.
Call Number 647.940688 ROU
Publication Date 2017
Format: Electronic Resources
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Travel, tourism and hospitality marketing : theory and practice / Mark Anthony Camilleri.

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by Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number 647.940688 CAM
Publication Date 2017
Format: Books

Marketing for hospitality and tourism / Philip Kotler [and 3 others].

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by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books