Search Results for management - Narrowed by: New products.

Something really new [electronic resource] : three simple steps to creating truly innovative products / Denis J. Hauptly.

2024-05-14T22:39:48Z

by Hauptly, Denis J.
Call Number 658.575 22
Publication Date 2008
Format: Electronic Resources
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Flipped [electronic resource] : How Bottom-Up Co-Creation is Replacing Top-Down Innovation.

2024-05-14T22:39:48Z

by Winsor, John.
Call Number 658.8
Publication Date 2010
Summary Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format: Electronic Resources
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The pursuit of new product development : the business development process / Marc A. Annacchino.

2024-05-14T22:39:48Z

by Annacchino, Marc A.
Call Number 658.575 22
Publication Date 2007
Summary Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in todays global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. Shows how to better identify and target product value propositions in product line extensions and in securing new markets.
Format: Electronic Resources
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The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

2024-05-14T22:39:48Z

by Pruitt, John.
Call Number 658.503 22
Publication Date 2006
Summary "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.
Format: Electronic Resources
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The seeds of innovation [electronic resource] : cultivating the synergy that fosters new ideas / Elaine Dundon.

2024-05-14T22:39:48Z

by Dundon, Elaine, 1959-
Call Number 658.4063 22
Publication Date 2002
Summary "Real-world strategies for creating and nurturing innovative thought and activity"--Resource description page.
Format: Electronic Resources
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Agile excellence for product managers [electronic resource] : a guide to creating winning products with agile development teams / by Greg Cohen.

2024-05-14T22:39:48Z

by Cohen, Greg.
Call Number 005.1068 C678A 2010 22
Publication Date 2010
Format: Electronic Resources
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Built to Love [electronic resource] : Creating Products That Captivate Customers.

2024-05-14T22:39:48Z

by Boatwright, Peter.
Call Number 658.575
Publication Date 2010
Summary Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Format: Electronic Resources
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Food product development : from concept to the marketplace / edited by Ernst Graf and Israel Sam Saguy.

2024-05-14T22:39:48Z

by Graf, Ernst, 1953-, editor.
Call Number 664.00685 FOO
Publication Date 1991
Format: Books

Case studies in food product development [electronic resource] / edited by Mary Earle and Richard Earle.

2024-05-14T22:39:48Z

by Earle, Mary
Call Number 664.0072 CAS
Publication Date 2008
Format: Books
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Developing new products and services [electronic resource] : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner [and others].

2024-05-14T22:39:48Z

by Sanders, G. Lawrence.
Call Number 658.575 22
Publication Date 2012
Summary The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Format: Electronic Resources
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The Intention Economy : When Customers Take Charge.

2024-05-14T22:39:48Z

by Searls, Doc.
Call Number 658.8342
Publication Date 2012
Summary Caveat venditorlet the seller beware While marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:  Control the flow and use of personal data  Build their own loyalty programs  Dictate their own terms of service  Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost And they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economyone in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own waysall while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?.
Format: Electronic Resources
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Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

2024-05-14T22:39:48Z

by Ishikawa, Akira, 1934-
Call Number 658.575 22
Publication Date 2008
Summary New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R & D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Format: Electronic Resources
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