Search Results for tourism - Narrowed by: Gartner, William C.

The SAGE Handbook of Tourism Management : Theories, Concepts and Disciplinary Approaches to Tourism.

2024-05-14T00:35:28Z

by Cooper, Chris.
Call Number 910.68
Publication Date 2018
Summary The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.
Format: Electronic Resources
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The SAGE Handbook of Tourism Management : Applications of Theories And Concepts to Tourism.

2024-05-14T00:35:28Z

Tourism branding [electronic resource] : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar.

2024-05-14T00:35:28Z

by Cai, Liping A.
Call Number 659.193384791 22
Publication Date 2009
Summary Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format: Electronic Resources
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