Search Results for tourism - Narrowed by: Morrison, Alastair M.SirsiDynix Enterprisehttps://wait.sdp.sirsidynix.net.au/client/en_US/WAILRC/WAILRC/qu$003dtourism$0026qf$003dAUTHOR$002509Author$002509Morrison$00252C$002bAlastair$002bM.$002509Morrison$00252C$002bAlastair$002bM.$0026ps$003d300$0026st$003dPD?dt=list2024-05-14T09:10:05ZMarketing and managing tourism destinations [electronic resource] / Alastair M. Morrison.ent://SD_ILS/0/SD_ILS:1556412024-05-14T09:10:05Z2024-05-14T09:10:05Zby Morrison, Alastair M.<br/>Call Number 338.4791 MOR<br/>Publication Date 2013<br/>Summary Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ<br/>Format: Electronic Resources<br/><a href="http://ezproxy.angliss.edu.au/login?url=http://angliss.eblib.com.au/patron/FullRecord.aspx?p=1575291">Click here to view book</a><br/>Hospitality and travel marketing / Alastair M. Morrison.ent://SD_ILS/0/SD_ILS:297492024-05-14T09:10:05Z2024-05-14T09:10:05Zby Morrison, Alastair M.<br/>Call Number 647.940688 MOR<br/>Publication Date 2010<br/>Summary "Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.<br/>Format: Books<br/>Hospitality and travel marketing / Alastair M. Morrison.ent://SD_ILS/0/SD_ILS:157222024-05-14T09:10:05Z2024-05-14T09:10:05Zby Morrison, Alastair M.<br/>Call Number 647.940688 MOR<br/>Publication Date 2002 2001<br/>Format: Books<br/>