Search Results for tourism - Narrowed by: Marketing.

Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.

2024-05-14T05:33:55Z

by Kotler, Philip, author.
Call Number 647.940688 KOT
Publication Date 2014
Format: Books

Marketing in Food, Hospitality, Tourism and Events [electronic resource] : A Critical Approach

2024-05-14T05:33:55Z

by Tresidder, Richard.
Call Number 647.94068 TRE
Publication Date 2012
Summary A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format: Electronic Resources
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Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.

2024-05-14T05:33:55Z

by Tsiotsou, Rodoula H.
Call Number 338.4791 22
Publication Date 2012
Summary Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format: Electronic Resources
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Marketing essentials in hospitality and tourism : Foundations and practices / Stowe Shoemaker, Margaret Shaw.

2024-05-14T05:33:55Z

by Shoemaker, Stowe.
Call Number 647.940688 SHO
Publication Date 2008
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html